Country Brands

At Aivly Country Store, we celebrate the rugged beauty of the English countryside, which is definitely easy to do from our New Forest location! We provide all the essentials for authentic country living from top tier brands like Barbour for timeless elegance; LeMieux for contemporary designs and pops of colour; Aigle and LeChameau for stylish wellies that will keep your feet dry for years to come; and Ariat for classic style and robust everyday pieces. Aivly has curated its country life offerings to bring you durable outdoor wear with effortless style because we know that country life means early mornings in the fresh air, exploring muddy pathways amongst crisp autumnal colours, and being able to adapt to whatever presents itself. This means that you learn quickly the value of reliable, high quality gear that can keep going as long as you do and stay with you through years of heavy use.

Step into a world of reliable everyday luxury with Aivly: find your next pair of reliable wellington boots that will keep your feet dry for a decade or more; explore our curated collection of timeless waxed jackets for the unpredictable British weather; enrich your wardrobe with comfortable, breathable shirts to keep you cool and protected from the increasingly strong summers. The countryside collection at Aivly brings timeless luxury and high quality without breaking the bank to help you enjoy the outdoors and make the most of country life every day, all year long.

Your outdoor wardrobe should blend seamless elegance with lasting durability and easy comfort. To achieve this, we stock trusted heritage labels with high quality as the first concern. Each piece is engineered to handle whatever the elements throw at it so you have gear you can trust in Spring showers, Summer sun, Autumn mud, and Winter chills. Whether you're strolling along countryside paths, having a relaxed pub lunch, or tackling outdoor equestrian or agricultural chores, we have the gear anyone needs to step into nature with absolute confidence with well-stocked Men's, Women's, and Youth sections that will appeal to anyone.

Visit our Ringwood shop in person to ask our friendly, experienced team for advice and explore our sales room for hidden gems, or make use of our free click and collect service. Alternatively, Aivly Country Store offers free UK delivery for all baskets over £60.