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In my opinion the best feed store there is. Top products at great prices, love their ethics too. A clear cut above the norm, well done Aivly!

~ Tom Davis

What a gem of a place, first time today won't be last, need to allocate more time for the next trip, lovely friendly helpful staff with lots of choice.

~ Lisa Skelsey

Has a great selection of good quality outdoor clothing and wellies

~ David Jonese

The Aivly Way

Welcome to the Aivly Country Store Online and Instore experience.
Established on the edge of the New Forest National Park in 2001, we are stockists for the leading brands in the equestrian world and country supplies. If you are looking for something specific for Horse and Rider, then give us a call or message us and we will be glad to help.
Our Website is now one year old having been launched in spring 2022. We hope you enjoy browsing our brands and ranges.
For local customers we offer a Click and Collect service which is useful for bulky Feed and Bedding items. From Monday to Friday please allow 2 hours after placing your order for us to get this ready for you. Remembering that the Store closes at 5pm Monday to Friday, 4.30pm on Saturday and 3pm on Sunday. Click and Collect orders placed on Saturday and Sunday will be processed on Monday.
We are constantly adding new products to our website, so you will see an ever increasing range of items available to buy online. We do carry many items that are not yet featured on our website.
So if there is something specific you are looking for and you cannot find it on the site, do give us a call on 01425 472341. We will be able to check an item for you and take your order over the phone. We hope you continue to love our Aivly website and enjoy your equestrian and country life.