Aivly Country Store is one of the longest established equestrian, feed and country retailers in the region.
We are based in the New Forest and operate an online store, stocking some of the most popular brands including LeMieux, Barbour, Ariat, Shires, Charles Owen and Champion.

Our Store & Barn are open six days a week! Monday - Saturday (9:30 - 17:00)
We specialise in riding Safety Wear, offering professional riding hat, body protector, air jacket and boot fitting services.

To ensure every fitting is safe, accurate, and carried out by trained staff, we now take a small fitting charge, payable upfront. This helps us provide the dedicated time and expertise each fitting requires. If we’re unable to find a suitable* hat for you, your deposit will be fully refunded.

The fee is not deducted from the price of any hat purchased.

*A suitable hat is one that meets the following definition...

• Size and Fit: A hat that corresponds to the customer’s measured head size and provides a comfortable, secure fit as determined during the fitting session.
• Functionality: A hat that meets the specific purpose stated by the customer at the start of the session.
• Inventory Availability: A hat currently available in the company’s physical or cataloged stock at the time of the fitting.