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In my opinion the best feed store there is. Top products at great prices, love their ethics too. A clear cut above the norm, well done Aivly!

~ Tom Davis

What a gem of a place, first time today won't be last, need to allocate more time for the next trip, lovely friendly helpful staff with lots of choice.

~ Lisa Skelsey

Has a great selection of good quality outdoor clothing and wellies

~ David Jonese

The Aivly Way

Aivly Country Store is one of the longest established equestrian, feed and country retailers in the region.
We are based in the New Forest and operate an online store, stocking some of the most popular brands including LeMieux, Fairfax & Favour, Barbour, Ariat, Charles Owen and Champion.

Our shop and barn are open seven days a week.
We are proud to say that as of October 2023, our barn prices have been reviewed and reduced to offer our customers the best prices possible.

We specialise in riding Safety Wear, offering professional riding hat, body protector, air jacket and boot fitting services FREE of charge!