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In my opinion the best feed store there is. Top products at great prices, love their ethics too. A clear cut above the norm, well done Aivly!

~ Tom Davis

What a gem of a place, first time today won't be last, need to allocate more time for the next trip, lovely friendly helpful staff with lots of choice.

~ Lisa Skelsey

Has a great selection of good quality outdoor clothing and wellies

~ David Jonese

The Aivly Way

Welcome to the Aivly online and instore experience. Established on the edge of the New Forest National Park in 2001, we are stockists for the leading brands in the equestrian world and country supplies. If you are looking for something specific give us a call or message us and we will be glad to help.
We are delighted that we have been able to launch this brand new website in 2022. We hope you enjoy browsing our ranges which we will continue to add to in the future. With almost 20,000 options in our stock list it may take us a while. So if there is something specific you are looking for and you cannot find it on the site, do give us a call on 01425 472341. We will be able to check an item for you and take your order over the phone. We hope you love our new website and look forward to hearing from you soon.