Latest News

Christmas 2018 Opening Hours, Feed Deliveries & Online Orders

Online Orders

We are offering free standard delivery on all online orders. This offer will be running from the 01/12/18 – 24/12/18. Only includes standard delivery to the UK mainland. To ensure you receive your parcel before Christmas please make sure you place your order no later than Monday the 17th of December for Standard Delivery and Wednesday the 19th of December for Next Day Delivery.

Feed & Bedding Deliveries

There will be no deliveries on Tuesday the 25th of December, Wednesday the 26th of December and Tuesday the 1st of January 2019. Please ensure you have sufficient supplies over this period. If you have any questions or queries please call the shop on 01424 472341.

Delivery Days

Monday - Cadnam, Cranborne, Damerham, Fritham, Hangersley, Linwood, Martin, Rockbourne

Tuesday - Bransgore, Brockenhurst (fortnightly), Burley, Neacroft, Thorney Hill

- Alderholt (fortnightly), Parley, Three Legged Cross, Verwood, Woodlands

Thursday - Bashley, Burley, New Milton, Pilley, Setley, Shirley Holms, Sway, Tiptoe

Friday - Blissford, Braemore, Burgate, Downton, Fordingbridge, Frogham, Furzehill, Godshill, Hale, Hale Purlieu, Harbridge, Ibsley, Mockbeggar, North Gorley, Ogdens, Redlynch, Somerley, South Gorley, Stuckton, Woodgreen

Opening Hours

Monday 24th December 9am-3pm
Tuesday 25th December    CLOSED (No Deliveries)
Wednesday 26th December CLOSED (No Deliveries)
Thursday 27th December 9am-5:30pm
Friday 28th December 9am-5:30pm
Saturday 29th December 9am-5:00pm
Sunday 30th December 10am-4:00pm
Monday 31st December 9am-5:30pm
Tuesday 1st January CLOSED (No Deliveries)
Wednesday 2nd January 9am-5:30pm


We would like to wish you a very Merry Christmas & a Happy New Year!!

Team Aivly

Christmas Opening Hours 2017

Please note our Christmas 2017 Opening Times.

Sunday 24th December 10am-2pm
Monday 25th December    CLOSED (No Deliveries)
Tuesday 26th December CLOSED (No Deliveries)
Wednesday     27th December 9am-5:30pm
Thursday 28th December 9am-5:30pm
Friday 29th December 9am-5:30pm
Saturday 30th December 9am-5:00pm
Sunday 31st December 10am-4pm
Monday 1st January CLOSED (No Deliveries)
Tuesday 2nd January 9am-5:30pm

Delivery Days

Cranborne, Damerham, Fordingbridge, Fritham, Hangersley, Linwood, Martin, Rockbourne

Bransgore, Brockenhurst (fortnightly), Burley

Alderholt (fortnightly), Parley, Three Legged Cross, Verwood, Woodlands

Bashley, Burley, New Milton, Pilley, Setley, Shirley Holms, Sway, Tiptoe

Blissford, Braemore, Burgate, Downton, Frogham, Furzehill, Godshill, Hale, Hale Purlieu, Harbridge, Ibsley, Mockbeggar, North Gorley, Ogdens, Redlynch, Somerley, South Gorley, Stuckton, Woodgreen

Please ensure you have sufficient supplies over this period. If you have any questions or queries please give us a ring on 01425 472341.

We would like to wish you a very Merry Christmas & a Happy New Year!!

Team Aivly

Join us on Saturday the 25th of November 2017

Kicking off Christmas at AivlyChristmas is just around the corner, to celebrate the festive season we are Kicking Off 4 Weeks Until Christmas on Saturday the 25th of November! Join us along with Sarah from Ariat as we officially kick off the festive season.

To look forward to on the day…

  • 10% OFF ALL BARBOUR on the day!*
  • New shop layout & upstairs showroom!
  • Sarah from Ariat will be here to offer expert advice & fittings
  • Ariat Try-On-To win + draw
  • Christmas Returns Policy starts!
  • Festive mince pies & chocolates
  • Win an Ariat Stable Jacket - free raffle instore


We look forward to celebrating with you on Saturday!

Team Aivly

T&C’s Only valid on Saturday the 25th of November 2017. Excludes sale items. Excludes special orders.

Date: 21/11/2017

Introducing JeeGee Horse Bedding

JeeGee Horse Bedding

Made in Blandford, JeeGee Horse Bedding is a brand new addition to Aivly’s range of bedding. This recycled bedding is extremely absorbent and locks in moisture and smells in a small concentrated area which can then just be easily scooped up. Urine is absorbed into the bottom layer of bedding, locking in odour and ammonia, leaving the top layer clean, dry and comfortable. The bedding has also been though a dust extraction process and is practically dust free making it ideal for those who suffer with COPD, allergies and respiratory issues.

This bedding is biodegradable, rapidly breaking down on a muckheap in just 6-8 months, because the shreds of bedding absorb moisture so efficiently in a small, concentrated area, it will cut down on mucking out time as well as wastage.

What is the bedding made from?
JeeGee bedding is made from clean, unused, recycled egg boxes. The boxes then go through a process whereby they are shredded, dust extracted, baled up and packaged.

Is the bedding easy to work with?

It is extremely easy to work with and can be quickly and effectively spread using a fork or shavings fork. Once it gets wet, it clumps together in a small area and can quickly and easily be scooped up and put into a wheelbarrow ready for the muckheap.

Is the bedding comfortable?
The bedding is not only warm and dry, but the soft density of the bedding means that it makes a comfortable bed and is also ideal for those with Laminitis as it is soft under the hooves.

How many bales will I need to start?
You will need approximately 5 bales to lay a new bed in a standard stable. Depending on your horses specific requirements, you will need approximately 1-2 bales per week.

Can I put it on a muck heap?
Absolutely, the bedding is earth friendly and will decompose on a muck heap in just 6 – 8 months!

Does it smell?
No the bedding is virtually odourless.

Is it dusty?
The bedding has been dust extracted, so is virtually dust free.

Date: 21/04/2017

The Importance of Getting Professionally Fitted

Professional Hat FittingsWhen it comes to safety in the saddle, design and technology has improved vastly over the years, and these days safety is a massive part of training, competing and everyday riding. While the products themselves meet the highest safety standards, if not fitted correctly, can be useless in the event of a fall or accident. It is vital that if you are thinking about investing in a new body protector, air jacket, riding hat or skull, or you just need to get your current one re-checked, you do so by a qualified stockist. A qualified stockist will have staff that have had professional training and experience in fitting safety items. Trained fitters can help you choose the correct items for your discipline of riding as well as ensuring the items are correctly fitted and can carry out the job they are designed to do.

We have sat down with the supervisor of Aivly Country Store in Hampshire to go through what is involved when it comes to safety fittings. Supervisor Harriet Bloomfield has had over 3 years’ experience of fittings is a horse owner and rider herself so understands the importance of safety in the saddle.

Deciding on equipment & measuring: Every rider and horse is unique, so have a discussion with your fitter about your specific discipline of riding, level of experience and budget, they will be able to help you choose a hat and body protector to suite your needs. You will then be professionally measured. If you are getting a hat or skull fitted, a measurement of the circumference of your head will be taken. If you are getting a body protector fitted, a back and chest measurement will be taken and a few different styles and sizes will then be fitted until the right one is found.

Fitting & warming up: A hat or skull needs to be snug but comfortable, as a hat warms up it moulds to your heads unique shape, which is why it is important you allow for 30-40 minutes for a hat fitting. For a body protector fitting, after you have been measured your fitter will reference a chart to help them select your size, you will then be asked to hop onto the in store saddle where additional checks will be carried out, this usually takes about 15-20 minutes.

Final check, second opinion & after care: Once your fitter is happy, they will then get a second qualified fitter to double check the fit and grip of the hat or skull and the rib coverage, back length and freedom of movement of the body protector. It is also advised that after 2-3 months you bring your hat back for a re-check to ensure it still fits snug and secure as it would have bedded down and moulded to your head and in some cases may need to have some adjustments. Checks and fittings are usually a complimentary service offered by tack shops.

Best Sellers Among our Customers: The Charles Owen Pro II Plus is a super breathable skull with a washable, removable liner. The skull carries a PAS015:2011 and VG1 safety standard.

Suitable for a multitude of disciplines, the Charles Owen Ayr8® is modern, breathable, fully customisable and carries a PAS015:2011 and VG1 safety standard.

The new generation Racesafe Provent 3.0 is a lightweight, flexible and breathable body protector which carries the highest European & BETA 2009 Level 3 protection.

Aivly Country Store offers complimentary fittings and checks, are open 7 days a week and always have qualified hat fitters on site so no appointment is needed. Visit us in store at Crow Lane, Ringwood, Hampshire BH24 3EA. 01425 472341.

Understanding Feedbag Information

BETA EGUS Mark & NOPS Logo These days there is a lot of information available to us when it comes to equine feeds and diet. The bag in which the feed is in, is often an excellent source of information and should have everything you need to know about the feed inside.

Feeding guidelines: Feeding guidelines are printed on the back of all feed bags. They are carefully calculated portions of amounts you should be feeding your horse or pony according to their weight and workload. Every feed is designed to target specific dietary requirements therefore every guideline will differ slightly, which is why it is always important to keep to the recommended amounts to ensure your horse is getting the correct nutrition according to their unique dietary requirements.

Nutritional analysis: This is vital information when it comes to knowing what is in feed and how to address your horse’s specific dietary requirements. But did you know most manufacturers do not list the sugar and starch levels in the nutritional analysis chart? However this information is readily available, if you do need to find out the exact levels, simply call the feed helpline number which can be found on the feed bag or speak to your local feed & tack shop.

BETA NOPS Logo: NOPS stands for Naturally Occurring Prohibited Substances. If you see this logo printed on a feedbag it means that, the ingredients which were used to make the feed do not contain any prohibited substances which could lead to disqualification during competition and are of the highest standard available for competition use. 

BETA EGUS Mark: This is a relatively new feed mark and is designed to help owners identify feeds which are EGUS). The logo has been developed by BETA with the consultation of the Veterinary Medicines Directorate.

For tailored help and advice on feeds and diet or questions regarding feed speak to our fully trained team in store at Aivly Country Store, Crow Lane, Ringwood, Hampshire, BH24 3EA. Call us on 01425 472341 or visit our website at

Date: 15/02/2017

Aivly Scoops up Retailer of the Year Award Second Year Running

On Sunday the 22nd of January 2017 members of the equestrian industry gathered to celebrate and congratulate the winners of the 2017 BETA Business Awards, which were presented at the British Equestrian Trade Association's annual Gala Dinner, at the National Motorcycle Museum, near Birmingham.

Hampshire based tack shop Aivly Country Store scooped up two awards on the evening, and was in the final for a third. The fifteen year old tack, pet and feed store is owned and run by Sheila & Mervyn Lister, who accepted the awards at the annual gala dinner.

Aivly took the SEIB Large Retailer of the Year Award for the second year running. Over 150 companies were nominated which was then shortlisted to 5 finalists. The final decision is based on the number of nominations, mystery shop visits and incognito calls. A judge commented: “Lovely shop with good sales assistants who acknowledged us straight away despite being busy.”

Aivly was also took home the award for best Lorinery Display. Sponsored by The Worshipful Company of Loriners, the competition was introduced this year and is designed to encourage good in-store lorinery (horse bits) displays to help grow sales and increase expertise and knowledge.

The tack shop also reached the final three for the TSM Social Media Award for the third year running.

The family owned store was founded in June 2001 by husband and wife team Sheila and Mervyn Lister with just one additional staff member. The shop now employs ten full time and five part time members of staff.

“This marks an incredible start to the year! We would like to thank all our customers for their support over the years and our team of staff for all their hard work” added owner Sheila Lister

Aivly Wins Award Second Year Running

Date: 27/01/2017

BETA 2017 Business Awards

BETA Business Awards 2017Aivly Country Store are proud to announce that we have reached the national finals of the 2017 BETA Business Awards. Aivly has been short listed for both the SEIB Large Retailer of the Year Award and the TSM Social Media Award. We have also reached the finals for BETA’s Lorinery Display Competition, all of which will be presented during the BETA’s Gala Dinner, at the National Motorcycle Museum, near Birmingham on Sunday the 22nd of January 2017.

As part of the judging for the SEIB Large Retailer of the Year Award trade suppliers are asked to add their votes to those of the customers. The last stage of the judging process will see a series of mystery shoppers and incognito phone calls to the short listed candidates, which this year include, Millbry Hill, Naylors Equestrian, RB Equestrian Ltd & Tower Farm Saddleries in Rugby.

“The vast number of nominations received for this award really reflects the way in which members of the public value excellence in retailing,” said BETA executive director Claire Williams. “As a trade association, we encourage nothing but the very highest standards so that horse owners and riders can shop with confidence where they see the BETA sign. Our finalists are some of the most successful in the business and we offer them our sincere congratulations and wish them the very best of luck!”

There where hundreds of nominations for the SEIB Retailer of the Year Award, so it is a huge honour to reach the finals. Stay tuned for updates and photos. We would like to again thank all our customers for their support over the years and for taking the time to complete the forms, we would also like to say a big thank you to our hard-working team of staff!

We would like to wish all the finalists the best of luck, we are really looking forward to the gala dinner on Sunday!

Team Aivly xx

Date: 20/01/2017

Christmas Opening Hours 2016

Aivly Country Store would like to wish all our customers a very Merry Christmas and a Happy New Year. Our opening times and deliveries over this festive period can be found below.

We will make every effort to accommodate you over this period, if you have any questions or queries please give us a ring on 01425 472341.

Saturday the 24th of December – 9:00am – 4:00pm
Sunday the 25th of December – CLOSED (No Deliveries)
Monday the 26th of December – CLOSED (No Deliveries)
Tuesday the 27th of December – CLOSED
Wednesday the 28th of December – 9:00am – 5:30pm
Thursday the 29th of December – 9:00am – 5:30pm
Friday the 30th of December – 9:00am – 5:30pm
Saturday the 31st of December – 9:00am – 5:00pm
Sunday the 1st of January – CLOSED
Monday the 2nd of January – 10:00am – 4:00pm (No Deliveries)

Delivery Days

Monday - Cranborne, Damerham, Fritham, Hangersley, Linwood, Martin, Rockbourne
Tuesday - Bransgore, Brockenhurst (fortnightly), Burley
Wednesday - Alderholt (fortnightly), Parley, Three Legged Cross, Verwood, Woodlands
Thursday - Bashley, Burley, New Milton, Pilley, Setley, Shirley Holms, Sway, Tiptoe
Friday - Blissford, Braemore, Burgate, Downton, Fordingbridge, Frogham, Furzehill, Godshill, Hale, Hale Purlieu, Harbridge, Ibsley, Mockbeggar, North Gorley, Ogdens, Redlynch, Somerley, South Gorley, Stuckton, Woodgreen

We would like to wish you a very Merry Christmas & a Happy New Year!!

Merry Christmas from Aivly

Date: 22/11/2016

New Aivly Grain Free Dog Food

Aivly are extremely proud to announce we will be taking on the discontinued Dear Doggy range of feeds. The high meat, gluten free and grain free line of Aivly feeds will be a new addition to our working and premium range of dog feeds. The grain free range of dry feeds is ideal for dogs who suffer from allergies as the feed is 100% free from grains, is made from all natural ingredients and contains at least a 40% meat content. Free from artificial colours, flavours and preservatives the Aivly Grain Free dry food is suitable for all breeds and sizes. The all-natural dry feeds are available in four delicious flavours which include duck, chicken, salmon and lamb all of which include highly digestible sweet potatoes as the primary carbohydrate.

In addition to our new dry food range we have also introduced all natural wet trays which can be served up on their own or as a delicious topper. These wet food mixers contain only natural ingredients and at least 60% meat content which are combined with wholesome vegetables, herbs and added vitamins and minerals. Available in 4 flavours, two of which are completely grain free, these tasty trays will appeal to even the fussiest of eaters!

Finally we have introduced our cruelty free dog shampoos! Aivly Bright White Shampoo is specially designed for those with white coats, the cocoanut shampoo contains pearlescent whiteners and wheat proteins which help to detangle and leave a lovely shine. Aivly Condition Care Shampoo is suitable for all types of coats and contains wheat proteins and glycerine oil helping to detangle hair and moisturise skin. Both shampoos are cruelty free and approved by PETA.

All recipes and formulas are the same as the discontinued Dear Doggy range and we are proud to announce all prices will be staying exactly the same!
Aivly Grain Free Range
Date: 09/09/2016

First Aid Box Essentials

As all riders know having a first aid kit is essential, as you never know when an accident or injury can occur. Being prepared when accidents occur will save you time and stress. We suggest the NAF NaturalintX Frist Aid Range. This complete range from NAF, is not only veterinary approved but the range has been specifically designed for the equestrians first aid box.

Here are some of the essentials we have handpicked from the range which we think should be in every first aid box. We will start with cleaning - The NAF NaturalintX EquiCleanse is a ready to use antibacterial wound cleaner which is proven to kill 99.99% of bacteria leaving wounds clean and sterilized. It can be applied directly onto wounds with 100% natural NAF NaturalintX Cotton Wool.

After cleaning, dress the wound with NAF NaturalintX Dressing, this natural cotton wound dressing is highly absorbent cotton which is encased in a low adherent, tubular, non-woven cover. NAF NaturalintX Poultice is another great dressing, it is ideal for lower legs. Made from 100% Poultice it can be used hot, cold or dry, dependant on the injury. Once the Poultice has been applied, cover the dressing with NAF NaturalintX Wrap the wrap will protect and support the dressing.

For minor cuts and abrasions we suggest using a wound cream or spray to make sure it does not get infected. When it comes to wound creams and sprays, a favourite is the tried and trusted purple spray, which has been a first aid box staple for years. What makes NAF NaturalintX Aloe Vera Purple Spray different is that it contains Aloe Vera extract which has numerous health benefits. NAF NaturalintX Wound Cream is also very effective, it supports the natural healing process and contains all natural ingredients such as tea tree, MSM and Aloe Vera all of which boast their own healing benefits.

For help and advice on your first aid box and on any of the products mentioned above, speak to one of our fully trained and experienced staff members. Aivly Country Store, Ringwood, Hampshire, BH24 3EA or shop online at (01425 472341)

Date: 09/08/2016

Keep Flies Away this Season

All horse owners know how annoying flies and biting insects can be for their horses and ponies, and unfortunately with the warm weather comes the return of flies, midges and other biting insects. Thankfully there are lots of great products on the market today which are designed to combat the daily struggle with pesky flies.

When it comes to fly rugs the new Shires Performance Maxi-Flow Fly Rug is the ultimate summer fly rug. This innovative new rug just recently hit retail shelves and is already proving to be a best seller. Made from a tough 600 denier ShireTex® rip stop outer the rug is breathable, windproof and is shower proof making it ideal for those unexpected summer showers. As well as protecting against flies it also blocks out UV rays and is finished off with a seamless neck, tail flap, belly flap and leg strap loops – making it the perfect summer rug.

There are lots of fly masks on the market, but a top pick has to be the LeMieux Comfort Shield Fly Mask. This fly mask features a UV reflecting mesh, breathable ears, touch closures and Merino lambs wool padding so is comfortable, breathable and practical.

A best seller when it comes to topical treatments is the tried and trusted Leovet Power Phaser Fly Repellent Spray. This effective insecticide effectively repels and kills midges, flies and biting insects and can be used as an aid in the control of Sweetich.

If you have any questions regarding effective summer fly solutions speak to one of our fully trained members of staff. Visit us at Crow Lane, Ringwood, Hampshire, BH24 3EA. Shop online with us at (01425 472341)

Date: 22/07/2016