Latest News

Christmas 2018 Opening Hours, Feed Deliveries & Online Orders

Online Orders

We are offering free standard delivery on all online orders. This offer will be running from the 01/12/18 – 24/12/18. Only includes standard delivery to the UK mainland. To ensure you receive your parcel before Christmas please make sure you place your order no later than Monday the 17th of December for Standard Delivery and Wednesday the 19th of December for Next Day Delivery.

Feed & Bedding Deliveries

There will be no deliveries on Tuesday the 25th of December, Wednesday the 26th of December and Tuesday the 1st of January 2019. Please ensure you have sufficient supplies over this period. If you have any questions or queries please call the shop on 01424 472341.

Delivery Days

Monday - Cadnam, Cranborne, Damerham, Fritham, Hangersley, Linwood, Martin, Rockbourne

Tuesday - Bransgore, Brockenhurst (fortnightly), Burley, Neacroft, Thorney Hill

- Alderholt (fortnightly), Parley, Three Legged Cross, Verwood, Woodlands

Thursday - Bashley, Burley, New Milton, Pilley, Setley, Shirley Holms, Sway, Tiptoe

Friday - Blissford, Braemore, Burgate, Downton, Fordingbridge, Frogham, Furzehill, Godshill, Hale, Hale Purlieu, Harbridge, Ibsley, Mockbeggar, North Gorley, Ogdens, Redlynch, Somerley, South Gorley, Stuckton, Woodgreen

Opening Hours

Monday 24th December 9am-3pm
Tuesday 25th December    CLOSED (No Deliveries)
Wednesday 26th December CLOSED (No Deliveries)
Thursday 27th December 9am-5:30pm
Friday 28th December 9am-5:30pm
Saturday 29th December 9am-5:00pm
Sunday 30th December 10am-4:00pm
Monday 31st December 9am-5:30pm
Tuesday 1st January CLOSED (No Deliveries)
Wednesday 2nd January 9am-5:30pm


We would like to wish you a very Merry Christmas & a Happy New Year!!

Team Aivly

Christmas Opening Hours 2017

Please note our Christmas 2017 Opening Times.

Sunday 24th December 10am-2pm
Monday 25th December    CLOSED (No Deliveries)
Tuesday 26th December CLOSED (No Deliveries)
Wednesday     27th December 9am-5:30pm
Thursday 28th December 9am-5:30pm
Friday 29th December 9am-5:30pm
Saturday 30th December 9am-5:00pm
Sunday 31st December 10am-4pm
Monday 1st January CLOSED (No Deliveries)
Tuesday 2nd January 9am-5:30pm

Delivery Days

Cranborne, Damerham, Fordingbridge, Fritham, Hangersley, Linwood, Martin, Rockbourne

Bransgore, Brockenhurst (fortnightly), Burley

Alderholt (fortnightly), Parley, Three Legged Cross, Verwood, Woodlands

Bashley, Burley, New Milton, Pilley, Setley, Shirley Holms, Sway, Tiptoe

Blissford, Braemore, Burgate, Downton, Frogham, Furzehill, Godshill, Hale, Hale Purlieu, Harbridge, Ibsley, Mockbeggar, North Gorley, Ogdens, Redlynch, Somerley, South Gorley, Stuckton, Woodgreen

Please ensure you have sufficient supplies over this period. If you have any questions or queries please give us a ring on 01425 472341.

We would like to wish you a very Merry Christmas & a Happy New Year!!

Team Aivly

Join us on Saturday the 25th of November 2017

Kicking off Christmas at AivlyChristmas is just around the corner, to celebrate the festive season we are Kicking Off 4 Weeks Until Christmas on Saturday the 25th of November! Join us along with Sarah from Ariat as we officially kick off the festive season.

To look forward to on the day…

  • 10% OFF ALL BARBOUR on the day!*
  • New shop layout & upstairs showroom!
  • Sarah from Ariat will be here to offer expert advice & fittings
  • Ariat Try-On-To win + draw
  • Christmas Returns Policy starts!
  • Festive mince pies & chocolates
  • Win an Ariat Stable Jacket - free raffle instore


We look forward to celebrating with you on Saturday!

Team Aivly

T&C’s Only valid on Saturday the 25th of November 2017. Excludes sale items. Excludes special orders.

Date: 21/11/2017

Introducing JeeGee Horse Bedding

JeeGee Horse Bedding

Made in Blandford, JeeGee Horse Bedding is a brand new addition to Aivly’s range of bedding. This recycled bedding is extremely absorbent and locks in moisture and smells in a small concentrated area which can then just be easily scooped up. Urine is absorbed into the bottom layer of bedding, locking in odour and ammonia, leaving the top layer clean, dry and comfortable. The bedding has also been though a dust extraction process and is practically dust free making it ideal for those who suffer with COPD, allergies and respiratory issues.

This bedding is biodegradable, rapidly breaking down on a muckheap in just 6-8 months, because the shreds of bedding absorb moisture so efficiently in a small, concentrated area, it will cut down on mucking out time as well as wastage.

What is the bedding made from?
JeeGee bedding is made from clean, unused, recycled egg boxes. The boxes then go through a process whereby they are shredded, dust extracted, baled up and packaged.

Is the bedding easy to work with?

It is extremely easy to work with and can be quickly and effectively spread using a fork or shavings fork. Once it gets wet, it clumps together in a small area and can quickly and easily be scooped up and put into a wheelbarrow ready for the muckheap.

Is the bedding comfortable?
The bedding is not only warm and dry, but the soft density of the bedding means that it makes a comfortable bed and is also ideal for those with Laminitis as it is soft under the hooves.

How many bales will I need to start?
You will need approximately 5 bales to lay a new bed in a standard stable. Depending on your horses specific requirements, you will need approximately 1-2 bales per week.

Can I put it on a muck heap?
Absolutely, the bedding is earth friendly and will decompose on a muck heap in just 6 – 8 months!

Does it smell?
No the bedding is virtually odourless.

Is it dusty?
The bedding has been dust extracted, so is virtually dust free.

Date: 21/04/2017

The Importance of Getting Professionally Fitted

Professional Hat FittingsWhen it comes to safety in the saddle, design and technology has improved vastly over the years, and these days safety is a massive part of training, competing and everyday riding. While the products themselves meet the highest safety standards, if not fitted correctly, can be useless in the event of a fall or accident. It is vital that if you are thinking about investing in a new body protector, air jacket, riding hat or skull, or you just need to get your current one re-checked, you do so by a qualified stockist. A qualified stockist will have staff that have had professional training and experience in fitting safety items. Trained fitters can help you choose the correct items for your discipline of riding as well as ensuring the items are correctly fitted and can carry out the job they are designed to do.

We have sat down with the supervisor of Aivly Country Store in Hampshire to go through what is involved when it comes to safety fittings. Supervisor Harriet Bloomfield has had over 3 years’ experience of fittings is a horse owner and rider herself so understands the importance of safety in the saddle.

Deciding on equipment & measuring: Every rider and horse is unique, so have a discussion with your fitter about your specific discipline of riding, level of experience and budget, they will be able to help you choose a hat and body protector to suite your needs. You will then be professionally measured. If you are getting a hat or skull fitted, a measurement of the circumference of your head will be taken. If you are getting a body protector fitted, a back and chest measurement will be taken and a few different styles and sizes will then be fitted until the right one is found.

Fitting & warming up: A hat or skull needs to be snug but comfortable, as a hat warms up it moulds to your heads unique shape, which is why it is important you allow for 30-40 minutes for a hat fitting. For a body protector fitting, after you have been measured your fitter will reference a chart to help them select your size, you will then be asked to hop onto the in store saddle where additional checks will be carried out, this usually takes about 15-20 minutes.

Final check, second opinion & after care: Once your fitter is happy, they will then get a second qualified fitter to double check the fit and grip of the hat or skull and the rib coverage, back length and freedom of movement of the body protector. It is also advised that after 2-3 months you bring your hat back for a re-check to ensure it still fits snug and secure as it would have bedded down and moulded to your head and in some cases may need to have some adjustments. Checks and fittings are usually a complimentary service offered by tack shops.

Best Sellers Among our Customers: The Charles Owen Pro II Plus is a super breathable skull with a washable, removable liner. The skull carries a PAS015:2011 and VG1 safety standard.

Suitable for a multitude of disciplines, the Charles Owen Ayr8® is modern, breathable, fully customisable and carries a PAS015:2011 and VG1 safety standard.

The new generation Racesafe Provent 3.0 is a lightweight, flexible and breathable body protector which carries the highest European & BETA 2009 Level 3 protection.

Aivly Country Store offers complimentary fittings and checks, are open 7 days a week and always have qualified hat fitters on site so no appointment is needed. Visit us in store at Crow Lane, Ringwood, Hampshire BH24 3EA. 01425 472341.

Understanding Feedbag Information

BETA EGUS Mark & NOPS Logo These days there is a lot of information available to us when it comes to equine feeds and diet. The bag in which the feed is in, is often an excellent source of information and should have everything you need to know about the feed inside.

Feeding guidelines: Feeding guidelines are printed on the back of all feed bags. They are carefully calculated portions of amounts you should be feeding your horse or pony according to their weight and workload. Every feed is designed to target specific dietary requirements therefore every guideline will differ slightly, which is why it is always important to keep to the recommended amounts to ensure your horse is getting the correct nutrition according to their unique dietary requirements.

Nutritional analysis: This is vital information when it comes to knowing what is in feed and how to address your horse’s specific dietary requirements. But did you know most manufacturers do not list the sugar and starch levels in the nutritional analysis chart? However this information is readily available, if you do need to find out the exact levels, simply call the feed helpline number which can be found on the feed bag or speak to your local feed & tack shop.

BETA NOPS Logo: NOPS stands for Naturally Occurring Prohibited Substances. If you see this logo printed on a feedbag it means that, the ingredients which were used to make the feed do not contain any prohibited substances which could lead to disqualification during competition and are of the highest standard available for competition use. 

BETA EGUS Mark: This is a relatively new feed mark and is designed to help owners identify feeds which are EGUS). The logo has been developed by BETA with the consultation of the Veterinary Medicines Directorate.

For tailored help and advice on feeds and diet or questions regarding feed speak to our fully trained team in store at Aivly Country Store, Crow Lane, Ringwood, Hampshire, BH24 3EA. Call us on 01425 472341 or visit our website at

Date: 15/02/2017

Aivly Scoops up Retailer of the Year Award Second Year Running

On Sunday the 22nd of January 2017 members of the equestrian industry gathered to celebrate and congratulate the winners of the 2017 BETA Business Awards, which were presented at the British Equestrian Trade Association's annual Gala Dinner, at the National Motorcycle Museum, near Birmingham.

Hampshire based tack shop Aivly Country Store scooped up two awards on the evening, and was in the final for a third. The fifteen year old tack, pet and feed store is owned and run by Sheila & Mervyn Lister, who accepted the awards at the annual gala dinner.

Aivly took the SEIB Large Retailer of the Year Award for the second year running. Over 150 companies were nominated which was then shortlisted to 5 finalists. The final decision is based on the number of nominations, mystery shop visits and incognito calls. A judge commented: “Lovely shop with good sales assistants who acknowledged us straight away despite being busy.”

Aivly was also took home the award for best Lorinery Display. Sponsored by The Worshipful Company of Loriners, the competition was introduced this year and is designed to encourage good in-store lorinery (horse bits) displays to help grow sales and increase expertise and knowledge.

The tack shop also reached the final three for the TSM Social Media Award for the third year running.

The family owned store was founded in June 2001 by husband and wife team Sheila and Mervyn Lister with just one additional staff member. The shop now employs ten full time and five part time members of staff.

“This marks an incredible start to the year! We would like to thank all our customers for their support over the years and our team of staff for all their hard work” added owner Sheila Lister

Aivly Wins Award Second Year Running

Date: 27/01/2017

BETA 2017 Business Awards

BETA Business Awards 2017Aivly Country Store are proud to announce that we have reached the national finals of the 2017 BETA Business Awards. Aivly has been short listed for both the SEIB Large Retailer of the Year Award and the TSM Social Media Award. We have also reached the finals for BETA’s Lorinery Display Competition, all of which will be presented during the BETA’s Gala Dinner, at the National Motorcycle Museum, near Birmingham on Sunday the 22nd of January 2017.

As part of the judging for the SEIB Large Retailer of the Year Award trade suppliers are asked to add their votes to those of the customers. The last stage of the judging process will see a series of mystery shoppers and incognito phone calls to the short listed candidates, which this year include, Millbry Hill, Naylors Equestrian, RB Equestrian Ltd & Tower Farm Saddleries in Rugby.

“The vast number of nominations received for this award really reflects the way in which members of the public value excellence in retailing,” said BETA executive director Claire Williams. “As a trade association, we encourage nothing but the very highest standards so that horse owners and riders can shop with confidence where they see the BETA sign. Our finalists are some of the most successful in the business and we offer them our sincere congratulations and wish them the very best of luck!”

There where hundreds of nominations for the SEIB Retailer of the Year Award, so it is a huge honour to reach the finals. Stay tuned for updates and photos. We would like to again thank all our customers for their support over the years and for taking the time to complete the forms, we would also like to say a big thank you to our hard-working team of staff!

We would like to wish all the finalists the best of luck, we are really looking forward to the gala dinner on Sunday!

Team Aivly xx

Date: 20/01/2017

Christmas Opening Hours 2016

Aivly Country Store would like to wish all our customers a very Merry Christmas and a Happy New Year. Our opening times and deliveries over this festive period can be found below.

We will make every effort to accommodate you over this period, if you have any questions or queries please give us a ring on 01425 472341.

Saturday the 24th of December – 9:00am – 4:00pm
Sunday the 25th of December – CLOSED (No Deliveries)
Monday the 26th of December – CLOSED (No Deliveries)
Tuesday the 27th of December – CLOSED
Wednesday the 28th of December – 9:00am – 5:30pm
Thursday the 29th of December – 9:00am – 5:30pm
Friday the 30th of December – 9:00am – 5:30pm
Saturday the 31st of December – 9:00am – 5:00pm
Sunday the 1st of January – CLOSED
Monday the 2nd of January – 10:00am – 4:00pm (No Deliveries)

Delivery Days

Monday - Cranborne, Damerham, Fritham, Hangersley, Linwood, Martin, Rockbourne
Tuesday - Bransgore, Brockenhurst (fortnightly), Burley
Wednesday - Alderholt (fortnightly), Parley, Three Legged Cross, Verwood, Woodlands
Thursday - Bashley, Burley, New Milton, Pilley, Setley, Shirley Holms, Sway, Tiptoe
Friday - Blissford, Braemore, Burgate, Downton, Fordingbridge, Frogham, Furzehill, Godshill, Hale, Hale Purlieu, Harbridge, Ibsley, Mockbeggar, North Gorley, Ogdens, Redlynch, Somerley, South Gorley, Stuckton, Woodgreen

We would like to wish you a very Merry Christmas & a Happy New Year!!

Merry Christmas from Aivly

Date: 22/11/2016

New Aivly Grain Free Dog Food

Aivly are extremely proud to announce we will be taking on the discontinued Dear Doggy range of feeds. The high meat, gluten free and grain free line of Aivly feeds will be a new addition to our working and premium range of dog feeds. The grain free range of dry feeds is ideal for dogs who suffer from allergies as the feed is 100% free from grains, is made from all natural ingredients and contains at least a 40% meat content. Free from artificial colours, flavours and preservatives the Aivly Grain Free dry food is suitable for all breeds and sizes. The all-natural dry feeds are available in four delicious flavours which include duck, chicken, salmon and lamb all of which include highly digestible sweet potatoes as the primary carbohydrate.

In addition to our new dry food range we have also introduced all natural wet trays which can be served up on their own or as a delicious topper. These wet food mixers contain only natural ingredients and at least 60% meat content which are combined with wholesome vegetables, herbs and added vitamins and minerals. Available in 4 flavours, two of which are completely grain free, these tasty trays will appeal to even the fussiest of eaters!

Finally we have introduced our cruelty free dog shampoos! Aivly Bright White Shampoo is specially designed for those with white coats, the cocoanut shampoo contains pearlescent whiteners and wheat proteins which help to detangle and leave a lovely shine. Aivly Condition Care Shampoo is suitable for all types of coats and contains wheat proteins and glycerine oil helping to detangle hair and moisturise skin. Both shampoos are cruelty free and approved by PETA.

All recipes and formulas are the same as the discontinued Dear Doggy range and we are proud to announce all prices will be staying exactly the same!
Aivly Grain Free Range
Date: 09/09/2016

First Aid Box Essentials

As all riders know having a first aid kit is essential, as you never know when an accident or injury can occur. Being prepared when accidents occur will save you time and stress. We suggest the NAF NaturalintX Frist Aid Range. This complete range from NAF, is not only veterinary approved but the range has been specifically designed for the equestrians first aid box.

Here are some of the essentials we have handpicked from the range which we think should be in every first aid box. We will start with cleaning - The NAF NaturalintX EquiCleanse is a ready to use antibacterial wound cleaner which is proven to kill 99.99% of bacteria leaving wounds clean and sterilized. It can be applied directly onto wounds with 100% natural NAF NaturalintX Cotton Wool.

After cleaning, dress the wound with NAF NaturalintX Dressing, this natural cotton wound dressing is highly absorbent cotton which is encased in a low adherent, tubular, non-woven cover. NAF NaturalintX Poultice is another great dressing, it is ideal for lower legs. Made from 100% Poultice it can be used hot, cold or dry, dependant on the injury. Once the Poultice has been applied, cover the dressing with NAF NaturalintX Wrap the wrap will protect and support the dressing.

For minor cuts and abrasions we suggest using a wound cream or spray to make sure it does not get infected. When it comes to wound creams and sprays, a favourite is the tried and trusted purple spray, which has been a first aid box staple for years. What makes NAF NaturalintX Aloe Vera Purple Spray different is that it contains Aloe Vera extract which has numerous health benefits. NAF NaturalintX Wound Cream is also very effective, it supports the natural healing process and contains all natural ingredients such as tea tree, MSM and Aloe Vera all of which boast their own healing benefits.

For help and advice on your first aid box and on any of the products mentioned above, speak to one of our fully trained and experienced staff members. Aivly Country Store, Ringwood, Hampshire, BH24 3EA or shop online at (01425 472341)

Date: 09/08/2016

Keep Flies Away this Season

All horse owners know how annoying flies and biting insects can be for their horses and ponies, and unfortunately with the warm weather comes the return of flies, midges and other biting insects. Thankfully there are lots of great products on the market today which are designed to combat the daily struggle with pesky flies.

When it comes to fly rugs the new Shires Performance Maxi-Flow Fly Rug is the ultimate summer fly rug. This innovative new rug just recently hit retail shelves and is already proving to be a best seller. Made from a tough 600 denier ShireTex® rip stop outer the rug is breathable, windproof and is shower proof making it ideal for those unexpected summer showers. As well as protecting against flies it also blocks out UV rays and is finished off with a seamless neck, tail flap, belly flap and leg strap loops – making it the perfect summer rug.

There are lots of fly masks on the market, but a top pick has to be the LeMieux Comfort Shield Fly Mask. This fly mask features a UV reflecting mesh, breathable ears, touch closures and Merino lambs wool padding so is comfortable, breathable and practical.

A best seller when it comes to topical treatments is the tried and trusted Leovet Power Phaser Fly Repellent Spray. This effective insecticide effectively repels and kills midges, flies and biting insects and can be used as an aid in the control of Sweetich.

If you have any questions regarding effective summer fly solutions speak to one of our fully trained members of staff. Visit us at Crow Lane, Ringwood, Hampshire, BH24 3EA. Shop online with us at (01425 472341)

Date: 22/07/2016

Pony Club Campers, Save The Date!

Pony Club CampPony Club Campers join us on Saturday the 16th of July as we host our Pre Camp Safety Check day! Bring your riding hats and body protectors into store on the day and receive complimentary checks by our professionally trained staff. We will also be having exclusive on the day offers and promotions so keep an eye on our Facebook page as these offers will be announced just before the 16th :-)

On-The-Day Promotions**

  • 10% OFF riding hats, body protectors & air jackets
  • 20% OFF all Spring/Summer clothing
  • 10% OFF all competition clothing
  • 10% OFF all NAF
  • 40% OFF Chelsea Jods & Boots
  • Bargain breeches rail

**Cannot be used in conjunction with the pony club campers discount. The above offers only apply on the 16/07/2016. Some exclusions apply. Offers above are available to all customers

Pony Club Campers also get 10% OFF* all items their 2016 Camp List until the 18th of August 2016! So bring along your camp list next time you visit us!!!

*To apply for the discount you must produce your acceptance letter or camp card as well as your camp list | In store only | Cannot be exchanged for cash | Valid from the 01/06/2016 to the 18/08/2016

Permanent & Temporary Fencing Solutions

Alex's Fencing TipsIf you are considering fencing your paddock, the first step is deciding whether you are looking to install temporary electric fencing or permanent electric fencing. Once you have done this you can then go ahead and start looking at the relevant materials.

Permanent fencing: If you are looking to install permanent fencing we would recommend making use of post and rail fencing. Post and rail fencing is strong, solid and has no sharp edges which helps to minimise possible injuries. Good installation is key and making use of wooden posts will ensure a sturdier and stronger fence which will hold up against the elements.

Temporary electric fencing: Is lightweight and a great solution if you want to make use of strip grazing or create a temporary grazing area. You will need to purchase electric fencing equipment, including an energiser which is powerful enough to power the entire fence line.

Alex’s Top Electric fencing tips:
Here are a few points to bear in mind when installing your fencing system.
1. Make sure you have a good earth.
2. Ensure there is minimal vegetation up against the fence line.
3. Make sure your energiser is powerful enough to power the whole fence line.
4. Make sure the insulators that the tape or rope are running through are the correct size.

Speak to one of our fully trained and experienced members of staff about your fencing system. Visit us at Crow Lane, Ringwood, Hampshire, BH24 3EA. Shop online with us at (01425 472341)

Date: 21/06/2016

Balancing Diet, Nutrition & Gut Health

Summer is a great time to take advantage of the lush, rich grass, but often there is much supply, so it is easy for horses and ponies to over indulge – adding the calories and substance into their diet but not a spectrum of vitamins, minerals and micro-nutrients. Making use of a balancer such as TopSpec Lite will provide your horse or pony with optimum levels of vitamins, minerals and nutrients without adding the calories.

TopSpec Lite
is a low starch, low sugar and high fibre complete balancer specially designed for good doers. Economical to feed, add it to your horse or ponies diet to provide optimum levels of vitamins, minerals and nutrients without adding the calories. The balancer helps to maintain excellent health and because it contains biotin helps improve hoof health and growth while the pure yeasts ensure a healthy hindgut.

When your horse needs it, adding pre and pro biotics to your their diet is important as they help to support the natural microbial repopulation of the gut resulting in good gut heath and normal digestive function. NAF Biotics contains probiotics and prebiotics including live yeasts to further support gut health. Biotics is particularly beneficial for horses which are in hard work, competition horses, performance horses, diarrhoea prone foals and those recovering from antibiotic therapy.

For help and advice on feed, balancers and supplements, speak to one of our trained staff members. Visit us at Crow Lane, Ringwood, Hampshire, BH24 3EA. Shop online with us at (01425 472341)

Date: 03/06/2016

Protecting Against Flies, Midges and Biting Insects

It’s that time of year again, time to get the repellents, creams, sprays, masks and rugs at the ready as the flies and midges make their annual appearance. With so many on the market there is lots of choice, these tried and tested repellent products have been a favourite among customers over the years - making them our top picks this season.

Coopers Fly Repellent Plus (£33.95 for 600ml): This highly effective topical silicon based emulsion contains an effective repellent as well as an insecticide, so works to both repel and kill flies, midges and biting insects. The ready to use formula does not need to be diluted – it can be applied directly onto the head, neck, body and legs and remains effective for up to four days.

Leovet Power Phaser Gel (£15.30) Spray (£15.55): This effective repellent it is available on both a gel and spray solution. The formula contains natural ingredients including Cederwood and protects against flies, midges and biting insects, offering up to 7 hours relief. Easy to apply, it does not need to be mixed or diluted so can be quickly and easily applied onto the coat.

Shires Tempest Fly Rug
(£42.99): This fly rug has been a firm favourite over the years, outstanding quality, it boasts a very reasonable price tag too. This breathable rug not only protects against flies and midges but it blocks out both UVA and UVB rays and comes complete with a tail flap, seamless neck and lined chest for ultimate protection.

Shires Fine Mesh Fly Mask (£14.99): economical and effective this fine mesh fly mask keeps flies and insects off the facial area. Breathable and comfortable the mask features fleece padding for ultimate comfort, touch close fittings and airstream fabric ears.

For help and advice on fly rugs masks, creams and lotions this summer visit us in store and speak to one of our fully trained and experienced members of staff. Visit us at Crow Lane, Ringwood, Hampshire, BH24 3EA. Shop online with us at (01425 472341)

Date: 19/05/2016

Gleam in the Ring this Show Season

With the show season fast approaching, it’s time to get your grooming box topped up and ready for the season. After months of preparation and hard work you are ready for the showring, we have picked 5 “pre show prep” essentials that will ensure your horse is looking their best on the big day.

NAF Silky Mane & Tail D-Tangler: use this conditioning spray on your horse’s mane and tail. It leaves hair tangle free with a gorgeous non-greasy shine. The easy to administer spray coats the hair leaving it conditioned with a natural shine, it will not attract dust and allows mud to be easily brushed from the hair.

Horsehealth Slosh Shampoo: prepare your horses coat with Slosh Shampoo, this shampoo does not only smell heavenly, removes dirt and sweat with ease. Great for everyday use the shampoo is low lathering and there is no need to rinse after. The shampoo also boasts natural anti-bacterial ingredients to help minor cuts and abrasions.

Groom Away Show Shimmer: apply this spray to your horse or ponies coat, plaits, mane and tail to give them the ultimate finish. The aerosol spray provides a high shine finish, highlighting and enhancing coat depth of colour. This finishing spray also fixes quarter marks and enhances black points making it a pre-show essential.

Groom Away Illuminate Clear Facial Highlighter: this clear highlighter can be used on the face, eye area, muzzle, knees and hocks and works by highlighting and accenting. This fabulous smelling highlighter will ensure your horse or pony looks show ring ready.

Absorbine Supershine Black: this fast drying hoof polish and sealer will get hooves show ready. Quick and easy to use, it dries in 60 seconds leaving a mirror like finish. It is not harmful to the hoof and can be easily removed with Absorbine Veterinary Liniment.

If you have any questions regarding show ring essentials speak to one of our fully trained members of staff. Visit us at Crow Lane, Ringwood, Hampshire, BH24 3EA. Shop online with us at (01425 472341)

Date: 06/05/2016

Coping with Laminitis this Spring

Spring is well underway and your horse has most likely stared to graze on the lush grass, but for some with natural grazing comes the concern of Laminitis. This crippling disease is a relatively common concern for many horse and pony owners. It is believed that grazing on the rich nutritious grass can trigger and/or onset Laminitis, so if your horse is prone to or suffers from Laminitis it is highly recommended that you restrict natural grazing.

Any horse or pony that is prone to or suffers from laminitis needs to be on a low sugar and low starch feeding programme. There are a range feeds, chaffs and balancers on the market which have been specifically designed for laminitics. Keep an eye out for the Laminitis Trust Logo, when you find this mark you can rest assured that the feed or balancer inside meets the high standards set out by the Laminitis Trust and is suitable for laminitics.

Feed: Dodson & Horrell’s High Fibre Nuts (£8.15 per 20kg) are not only Laminitis Trust approved, but these highly palatable nuts contain very low amounts of cereals so provide optimum levels of slow release energy. The low calorie feed is packed full of vitamins and minerals and can be fed wet or dry.

Chaff: Dengie Hi-Fi Lite (£11.05 per 20kg) comes highly recommended, this low calorie, high fibre maintenance feed is approved by the Laminitis Trust and is also a great choice for overweight horses. The tasty chaff is made from delicious oat straw which is blended with nutrient rich alfalfa. Low in both sugar and starch, Hi-Fi Lite also helps to maintain healthy gut function.

Balancer: Making use of a balancer is an economical way to ensure your horse or pony is getting everything they need without adding the calories. TopSpec Lite (£18.65 per 15kg) is approved by the Laminitis Trust and contains optimum levels of antioxidants, vitamins and minerals along with a hoof improvement supplement. You only need to feed 100g per 100kg of horse per day so is cost effective and gives you piece of mind when it comes to your horses nutrition.

Join us on Saturday the 30th of April 2016 for our Laminitis Awareness Day. Dannie from Dodson & Horrell will be here to offer expert advice. Dannie will have a stand in store from 10am – 4pm on the day and will be on hand to answer all your questions and concerns as well as offering feed and supplement solutions for those suffering from or prone to Laminitis. Pop in on Saturday the 30th to take advantage of free treats including money off vouchers, free samples, goodie bags* and a free raffle where you could win 1 of 3 bags of D&H feed of your choice.

*Goody bags are being provided by D&H and will be distributed by Dannie to the first 50 customers she sees.

Coping with Laminitis this Spring

Date: 18/04/2016

Is your Riding Hat up to Standard?

Over the last year you would have heard about the revision of riding hat standards. Hat standards typically get revised every 5 years and most revisions do not result in significant changes, however the last revision did, and as a consequence it was announced that they were doing away with the BSEN 1384 certification and replacing it with PAS 015, which came into effect for most organisations on the 1st of January 2016. The PAS 015 certification is now the standard recognised and accepted by all major organisations including British Dressage, British Showjumping, British Eventing, The British Horse Society, Pony Club, Riding for the Disabled and the British Riding Club. When purchasing a new hat be sure to look out for the PAS 015 certification mark which is found on the inside of the hat or skull, if you are getting fitted by a reputable retailer they will be able to advise you. We have selected two of our top hat choices, whether you are looking to splash out on a new hat or are on a budget.

AYR8: The Charles Owen AYR8 (Prices starting from £191.95) is a truly stylish piece of headwear. As worn by Charlotte Dujardin the hat is packed full of features and can be fully customised to your taste. The riding hat is kitemarked to PAS015 and certified by SEI to ASTM F1163 so offers unparalleled safety. Packed with technical features including vent holes located in the front and rear, Thermoregulation paint in the centre and GRpx® harness technology ensuring a superb fit.

X-Air Plus: The Champion X-Air Plus (£68.50) is another great option that will not break the bank. Made in Britain, the X-Air Plus certified to PAS 015 and boasts a range of functional features including a ventilation system, a 4 point padded harness and an ultra-lightweight ABS injection mounded shell.

To get safely and professionally fitted or for helpful, friendly advice visit us in store and speak to one of our fully trained and experienced members of staff. Crow Lane, Ringwood, Hampshire, BH24 3EA. Shop online with us at (01425 472341)

DATE: 25/04/2016

Maintaining Healthy Joints this Spring

Healthy Joints Promoting and maintaining joint health is an important factor for both performance and leisure horses, poor joint health can become an issue for both the older and young horse. So it is advised that in conjunction with your feeding programme you include a specially designed balancer and/or supplement to help support and maintain healthy, strong, flexible joints.

NAF Five Star Superflex is a great option when it comes to joint supplements. NAF Five Star Superflex comprises of a powerful combination of Glucosamine, Chondroitin and MSM all of which work together to support cartilage health as well as support the synovial fluid which surrounds the joint. NAF Five Star Superflex contains optimum levels of nutrients and is available in both a liquid (£19.95 for 500ml) and powder form (£21.95 for 400g). You can also ensure veterans get the best joint care with the all new NAF Five Star Superflex Senior (£29.99 for 660g) which boasts all the same benefits as the original but has been specially formulated for older horses who still lead active lives.

TopSpec Joint Feed Balancer (£33.60 for 15kg) is an excellent choice to feed alongside forage. This highly palatable, non-heating balancer contains glucosamine, amino acids, MSM and biotin. The complete balancer is suitable for all types of horses and ponies from those in hard work to those on box rest. The balancer is cereal grain free, is low in sugar, low in starch and helps to support and maintain joint health. TopSpec Joint Feed Balancer is packed full of vitamins, minerals, antioxidants and quality protein so also helps to promote general wellbeing and optimise muscle development and function.

For help and advice on joint health or feeds, balancers or supplements speak to one of our fully trained and experienced members of staff. Visit us at Crow Lane, Ringwood, Hampshire, BH24 3EA. Shop online with us at (01425 472341)

Date: 14/04/2016

TopSpec Nutrition Day at Aivly

Join us on Saturday the 9th of April 2016 along with Jess, our TopSpec representative for a helpful & informative nutrition day. Jess will be joining us from 10am – 4pm to discuss your horse’s dietary and nutrition needs, so bring along any questions, queries and concerns you may have. As well as one-on-one expert advice you can also take advantage of free samples, 10% off* all TopSpec purchases on the day and can enter our free competition where you could win a bag of TopSpec Balancer of your choice + a feed bucket.

*10% discount only applies to full priced TopSpec items.

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Easter Opening Hours – 2016

Please note our Easter 2016 Opening Hours below. Our Friday deliveries will be going out as normal. If you have any questions you can ring us on 01425 472341.

Friday the 25th - 9am - 5:30pm
Saturday the 26th - 9am - 5pm
Sunday the 27th - CLOSED
Monday the 28th - 10am - 4pm

Wishing all our customers a very happy Easter.

Team Aivly x

Aivly Easter 2016 Opening Hours

Get Your Paddock Ready for Summer Grazing with Suregrow

Suregrow FertilizerAlthough the winter just gone was a relatively mild one, making use of a fertilizer to give your paddock that extra nutrient boost, will give it the start it needs for a summer of grazing. Suregrow fertilizer is a great choice and is specially designed to be used on horse paddocks.

Suregrow is an excellent choice for a number of reasons, not only does it stimulate root development, resulting in a denser sward and less weed growth but there is no need to relocate your horse whist spreading. You only need to spread 4 bags per acre for maximum results, making this a cost effective choice. Suregrow fertilizer provides slower release nutrients resulting in a more sustained grass growth over a longer period of time. This specially formulated fertilizer will not scorch or burn grass and will improve palatability and promote a greener field for delicious, natural grazing all summer long.

Take advantage of the Suregrow Early Bird offer at Aivly! Get a bag of Suregrow for just £11.95. While stocks last.

For help and advice on fertilizing your paddock ready for summer grazing, speak to one of our fully trained and experienced members of staff. Visit us at Crow Lane, Ringwood, Hampshire, BH24 3EA. Shop online with us at (01425 472341)

Date: 26/02/2016

Aivly wins Large Tack Shop of the Year

We are incredibly proud to announce that we won the BETA SEIB Retailer of the Year 2016 – Large Tack Shop. The BETA Business awards took place on Sunday the 24th of January 2016 at the National Motorcycle Museum in Birmingham. Tack shops from around the country where nominated so it is a privilege just to reach the finals. The news that we had reached the finals came late December and we were overjoyed, the awards ceremony in Birmingham was attended by owners Mervyn & Sheila Lister.

How the process works: Any tack shop within the UK can be nominated, nominations are made by customers. Once the nominations are closed, tack shops are then requested to complete a company profile. BETA then contacts the finalists, all of which are invited to the gala dinner and awards ceremony in Birmingham. This year the finalists in the SEIB Large Retailer of the Year included CC Aberystwyth, Novite Farm & Country, Speedgate Enterprises and TCS Country Supplies. Before the awards ceremony, each of the finalists gets visited by a secret shopper who judges a number of areas including customer service, product range, shop layout and telephone manner. Along with the secret shopper, trade suppliers also vote and a winner is then chosen. The winning tack shop is announced and presented their trophy during the awards ceremony at the gala dinner in Birmingham.

It has been an amazing 6 months for Aivly, not only has this family run business scooped up the BETA award for the SEIB Retailer of the Year 2016 – Large Tack Shop, Aivly also reached the finals for the BETA TSM Social Media 2016 Award and won the Over the Counter Country Store of the Year 2015 which was presented at the Hotel Café Royal in London in November.

We would like to say a massive thank you to all our customers for their nominations and taking the time to complete the nomination forms and most importantly supporting us over the last 13 years. We would also like to thank our incredible team of staff for all their hard work.

Team Aivly xx

SEIB Large Retailer of the Year 2016
Date: 01/02/2016

BETA Business Awards 2016 Finals

Aivly Country Store are incredibly proud to announce that we have reached the national finals of the 2016 BETA Business Awards. Aivly has been short listed for both the SEIB Large Retailer of the Year Award and the TSM Social Media Award, both of which will be presented during the BETA Gala Dinner, at the National Motorcycle Museum, near Birmingham on Sunday the 24th of January.

We absolutely delighted to have reached the finals of such a prestigious award, particularly as we were nominated by our customers, to whom we would like to say a massive thank you!!!

As part of the judging our trade suppliers have been asked to add their votes to those of the customers. BETA will also be conducting a series of mystery shops and incognito phone calls to the shortlisted candidates which include Speedgate Enterprises, Norvite Farm & Country, CCF Aberystwyth and TCS Country supplies.

There where over 1000 nominations for the SEIB Retailer of the Year Award, so it is a huge honour to reach the finals. Stay tuned for updates and photos. We would like to again thank all our customers for their support over the years and our hard-working team of staff!

Team Aivly xx

Aivly reaches finals at BETA

Date: 15/01/2016

Baileys Horse Feeds Nutrition Day

Baileys Nutrition Day At AivlyJoin us on Saturday the 19th of December 2015 as we host our Baileys Horse Feeds Nutrition Day. Jo from Baileys will be here from 10am to offer expert help and advice on feeds and discuss nutritional requirements. On the day you can also take advantage of money off vouchers, free samples and stand a chance of winning 4 free bags of Baileys Horse Feeds*

We look forward to seeing you on the day!!
Team Aivly

*To enter complete an entry from in store. Terms & conditions apply.


Date: 18/12/2015

Late Night Shopping 2015

To get into the festive spirit, we will be hosting our second Late Night Shopping Evening! Join us on Thursday the 17th of December between 6pm – 8pm as we celebrate the season. There will be lots to look forward to including 10% off everything*, 40% OFF selected Ariat footwear**, 40% OFF all Horseware rugs, mulled wine, festive nibbles, a free raffle, ‘Try-on-to-win’ and to top it off Steve from Dear Doggy will also be joining us. We look forward to seeing you there!!

On Thursday the 17th you can enjoy:

  • 10% OFF everything* 
  • Mulled wine & Festive nibbles 
  • 40% OFF selected Ariat footwear** 
  • 40% OFF all Horseware rugs 
  • Expert help & advice from Steve from Dear Doggy


Promotions only apply between 6pm & 8pm on Thursday the 17/12/15 *Excludes animal feed & bedding, wormers and sale items ** Only includes the Lakeland, Sport Mule in Havanna, Kendal, Mens Mudbuster and Bromont in waxed black only

Team Aivly xxx

Late Night Shopping


Date: 16/12/2015

High Fibre & All Natural Forage

With winter creeping up slowly, condition or a lack of, is a common concern among horse owners. With the cold weather comes the need to rug your horse more frequently and for longer, so a decrease in condition can often be missed. Make sure when changing rugs you keep an eye on your horses condition.

To ensure your horses condition stays at peak levels throughout the colder months, ensure you feed high quality, nutritious forage throughout the winter months to compensate for the nutritious grass which is usually the main source of forage during the summertime. Fosse Way Haylage and the brand new, New Forest Haylage Hi Performer are two great, all natural haylage options.

Fosse Way Haylage (£5.40 for 20kg) is produced in Somerset. This tasty haylage is made up of a rye grass and timothy grass mix and is low in sugar, and rich in vitamins, nutrients and fibre. Fosse Way is dust free and is not only suitable for horses and ponies but is ideal for all types of livestock.

New Forest Haylage Hi Performer (£5.95 for 20kg) is a brand new haylage from the producers of the tried and trusted Original New Forest Haylage. New Forest Haylage Hi Performer is a higher energy haylage which is grown and produced in the New Forest. This highly palatable haylage is made up of 7 types of grasses, which are cut in the very late spring and then left to dry in the south coast sunshine. Rich in vitamins and minerals it is also high in fibre and dust free.

To take advantage of our FREE local feed and bedding delivery service call us on 01425 472341. For help and advice on feeds and haylage, speak to one of our fully trained and experienced staff members. Aivly Country Store, Ringwood, Hampshire, BH24 3EA (01425 472341)

All-Natural Haylage at Aivly

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Date: 02/11/2015

What you need to know about Encysted Red Worm

Chances are, if you own a horse or pony you have heard of Encysted Red Worm. It is around this time of year that you need to start thinking about treatment for this common parasite. In this article we are going to discuss what Encysted Red Worm is, what symptoms to look for and how to go about treatment.

What are Encysted Red Worms? Cyathostomins are also known as small redworms, they are the most common internal equine parasites. At the encysted stage of the lifecycle, the larvae penetrate the gut wall where they hibernate. This phase usually occurs in the late Autumn or early winter and it is at this time you need to administer treatment.

Life cycle: Eggs are passed into the faeces, these eggs are then present on the pasture and within roughly two weeks hatch into larvae. These hatchlings are then ingested and penetrate the wall of the gut where they encyst, develop and if left untreated will then emerge in large numbers in the early Spring, if this does happen it can be fatal so it is best to seek treatment in the beginning of the winter ensuring the parasite lifecycle is ended before they emerge and start the cycle all over again.

Symptoms, diagnosis and treatment: At the encysted stage of the cycle, symptoms are minimal, it is advised that at this time of year you go and speak to a trained and qualified wormer (also known as a SQP), they will be able to offer help, expertise and advise as well as prescribe the correct medicine and dosage.

Speak to one of our trained and qualified SQP’s in store at Aivly, they will be able to offer sound advice and treatments. Visit us at Crow Lane, Ringwood, Hampshire, BH24 3EA. Shop online with us at (01425 472341)

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Date: 29/10/2015

Welcome to the Team Andrew!

Andrew FawcettIf you have bought feed and bedding from us recently you would have noticed a new face, Andrew Fawcett joins Frank and Alex in the warehouse.

Andrew’s background is in agriculture, he grew up on a beef farm in Lincolnshire so has had an interest in farming from an early age. He went on to study agriculture in collage, graduating with a national Certificate in Agriculture and a Diploma in Agriculture. Andrew was previously was working on a turkey farm in Lincolnshire and made the move down south roughly 5 months ago.

In his spare time he enjoys clay pigeon shooting and being outdoors. We would like to give Andrew a warm welcome to the Aivly team!

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TopSpec Nutrition Day at Aivly - 25th of October 2015

Earlier this year we teamed up with TopSpec and hosted a Nutrition Day, due to the success of the day we have decided to host another! Come join us along with Philippa, our TopSpec representative on Sunday the 25th of October for another helpful & informative nutrition day. Phillipa will be joining us from 10am – 4pm to discuss your horse’s dietary and nutrition needs, so bring along any questions, queries and concerns you may have. As well as one-on-one expert advice you can also take advantage of free samples, 10% off all TopSpec purchases and orders on the day and enter our free competition where you could win a bag of TopSpec Balancer of your choice + a feed bucket.

Save Time & Money with Feed Balancers
As all horse owners know your time is precious, there is often very little spare time in the day especially when trying to juggle work, family and your equine responsibilities. Your horse’s nutrition is important and knowing that your horse or pony is getting everything they need in their diet gives you one less thing to worry about. A quick, easy and cost effective way to do this is with the use of balancers. Balancers are a highly concentrated mix of vitamins and minerals which is fed in small amounts alongside forage and ensures your horse is getting everything it needs without overfeeding.

A great general balancer is TopSpec Comprehensive Feed Balancer (£36.25 for 20kg) – economical to feed your horse only needs 100g per 100kg of horse per day. This highly palatable feed balancer can be added to the chaff of your choice and will provide your horse with optimum amounts of vitamins and minerals, without the added calories. TopSpec Comprehensive Feed Balancer is low in sugar, starch and is also free from cereal grains. These non-heating pellets contain antioxidants, amino-acids and MSM to help maintain joint health, the high quality protein ensures optimum muscle development and muscle function, while the added biotin is scientifically proven to improve hoof quality.

The use of a balancer will not only save you time and money but also give you peace of mind too. TopSpec offers a range of balancers - if you have any questions regarding feed balancers and which balancer to use speak to one of our fully trained staff members.

TopSpec at Aivly

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The Benefits of using Stable Matting

Winter is well and truly on its way, and with it comes the need to stable more often and for longer periods. Making use of stable matting will save you time, money and also boasts a number of benefits for your horse. Investing in rubber matting is beneficial and in the long run will save you a heap of time, stress and money. Rubber Matting is sold in sheets which are 6ft x 4 ft x 17mm and cost £39.95 per sheet. Below are some of the pros both you and your horse will benefit from with the use of stable matting.

Making use of stable matting will not only save you time but can also improve your horse’s health. Not only do they offer comfort and cushioning but underfoot insulation resulting in a warmer and more comfortable bed. The use of stable matting is beneficial for feet, hooves and legs as it offers additional cushioning and decreased pressure when standing which is particularly useful if your horse is a laminitic or suffers with arthritis.

Stable matting is also economical – saving you. Once the matting is laid you will only need to use roughly 20% of the bedding you would have needed prior to having stable matting as you only need enough to cover the matting and soak up the waste, removing and replacing the saturated areas when needed. Stable matting also allows urine to drain away easier, resulting in reduced odours. Stable matting is also relatively low maintenance, it only needs to be thoroughly cleaned every couple of months, resulting in less mucking out, therefore saving you time and energy.

For friendly and helpful advice on stable matting, bedding or to take advantage of our free local delivery service speak to one of our trained staff members. Visit our shop at Crow Lane, Ringwood, Hampshire BH24 3EA. Shop online with us at (01425 472341)

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Colic in Horses – Causes and Symptoms

Colic is a term used to describe a symptom of abdominal pain, which in horses is usually caused by problems in the gastrointestinal tract. It is a condition that concerns many horse owners and can range from mild to severe in nature. There are a number of factors that may upset the balance of the gastro-intestinal tract some of which include abrupt changes to feed, stress, high grain diets, acorn ingestion, lack of water, spoilt feed, sand ingestion and parasite infestation.

Symptoms of colic include pawing, rolling, bloating, loss of interest in food and water, excessive sweating, restlessness, rapid breathing, frequent urination, flack watching, anxiety and depression. If you suspect colic it is important to see your vet, they will be able to determine the severity, type and cause of colic and diagnose and prescribe medicines accordingly.

As with all conditions prevention is better than cure. To keep the possibility of colic to a minimum we suggest always keeping up to date with your worming program, making any changes to feed gradual, always ensuring that there is plenty of drinking water and perhaps also introducing a supplement into your horses’ diet which is designed to promote and maintain gut health. NAF in the Pink Powder (£22.95 for 700g) is a concentrated feed balancer which can be fed daily, it contains live yeasts as well as probiotics and is designed to optimize gut function, the natural digestive process and promote general vitality. If you suspect sudden gut imbalance NAF Biotics (£15.95 for 300g) is a great short course. NAF Biotics is an all-natural combination of pre and probiotics which help to support gut health, digestive function and is ideal for horses recovering from antibiotics, hardworking horses and diarrhoea prone foals – all whom can be susceptible to microbial upset and consequently digestive imbalance.

For friendly and helpful advice speak to one of our trained staff members. Visit our shop at Crow Lane, Ringwood, Hampshire BH24 3EA. Shop online with us at (01425 472341)

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Benefits of Using Straw Bedding For Your Horse

If you own horses you know choosing or changing bedding is not a straightforward decision, as with most things equine it is dependent on a number of factors including storage, disposal, budget, transport and the specific requirements of your horse. There are a number of types of bedding, but the two most popular choices are straw type bedding or wood shavings. Wood shavings are a great choice, they are easy to work with, can be easily stored and are usually dust extracted so are excellent for horses who suffer with respiratory issues.

Easy Pack Chopped Miscanthus (£6.90 for 20kg bale). Made from elephant grass, it is a dense, finely chopped straw type bedding which is all natural, chemical free and dust extracted making it a great choice for those with respiratory issues. Chopped Miscanthus is easy to work with and because it is 100% natural it is fully biodegradable, decomposing on a muck heap in just 2 – 3 months or it can just be spread directly onto grass acting as a rich and all-natural fertilizer.

Bliss Basic Bedding (£7.05 for 20kg bale) is made from chopped and dust extracted rape straw so is again a great option for those that suffer from or are prone to respiratory issues. The premium straw is also treated with Trus-STEED Stable Guard disinfectant which will help to keep your stable fresh. Environmentally friendly Bliss Basic is packed in recyclable bags and the bedding will biodegrade on a muckheap in around 6 months. Bliss Eucalyptus (£7.30 for 20kg bale) is also made from the same dust extracted rape straw but it contains added eucalyptus essential oils. Eucalyptus oil acts as a mild decongestant so it helps those with respiratory issues or COPD (Chronic Obstructive Pulmonary Disease) better known as Heaves. Eucalyptus oil also acts as a natural antiseptic so together with the Trus-STEED Stable Guard disinfectant will help to keep your stable clean and fresh. Bliss Eucalyptus is packaged in fully biodegradable bags and will biodegrade on a muckheap in roughly 6 months.

For friendly and helpful advice on bedding or to take advantage of our free delivery service speak to one of our trained staff members. Visit us at Crow Lane, Ringwood, Hampshire, BH24 3EA. Shop online with us at (01425 472341)


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Topping Up Nutrition with Balancers

TopSpec LiteDuring the Summer months most of us are lucky enough to cut down on the cost of feeds by natural grazing, however the quality and quantity of grazing needs to be monitored, especially if your horse or pony is prone to weight gain. Reducing the amount of grazing will reduce intake of calories but it also reduces the amount of essential vitamins, minerals and nutrients a healthy horse needs.

This is where feed balancers come in, TopSpec manufacture a range of balancers to suit every horse, a popular choice with our customers is TopSpec Lite Feed Balancer. This cereal grain free balancer is designed for good doers, it is high in fibre, low in calories, low in sugar, non-heating and is rich in antioxidants, vitamins and minerals ensuring your horse or pony gets all the nutrients he needs alongside a calorie controlled diet.

Economical to feed and now half price at Aivly, a 15kg bag (now £9.40 was £18.75) will last a 500kg horse 30 days. TopSpec Lite Feed Balancer also contains a hoof supplement, which is beneficial for Laminitics. Take advantage of our free delivery service which is available to customers living within a 10 mile radius of our Ringwood based shop, ordering a minimum of 10 bags of feed or bedding.

Speak to one of our fully trained and experienced staff members about feed balancers in store at Crow Lane, Ringwood, Hampshire, BH24 3EA or shop online at (01425 472341)

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Laminitis Awareness Day - 11th of April 2015

Laminitis Awareness Day at AivlyJoin us on Saturday the 11th of April along with Dengie Horse Feeds for our Laminitis Awareness day.

If your horse is prone to or suffering with laminitis, you will know how important diet is. Looking out for the Laminitis Trust Approval Mark is the first step in diet management. The Laminitis Trust Mark means horse feeds with this mark have been approved by the Veterinary Medicines Directorate, so you can rest assure that these select feeds contain high quality ingredients, are high in fibre and contain low levels of fermentable carbohydrates.

Aivly have teamed up with Dengie Horse Feeds and will be hosting a Laminitis Awareness day on Saturday the 11th of April. Andrea from Dengie will be joining us all day to offer help and advice when it comes to feeding the lamanitic and future prevention. We will also be giving away a bale of Dengie Lami feed + feed bucket and stirrer to one lucky winner, anyone and everyone can enter just pick up a ticket next time you’re in store! To top it off we will be giving customers 10% off all Dengie feed purchases on the day.

We look forward to seeing on Saturday, if you have any questions please do not hesitate to get in touch.

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Celebrate The Start of Spring - 23rd March 2015

Celebrate Spring at AivlyJoin us on Saturday the 28th of March as we celebrate the start of spring. Equi-Trek Horse Trailers will also be joining us on the day and will have a selection of horse boxes and trailers on display, which customers will be able to view.

On the day, you can also take advantage of 10% off all fly products this includes all fly rugs, masks, lotions and potions! We have also been working super hard on the new competition department which we will be launching on Saturday. Bring along your riding hats and body protectors, for free checks on the day and be sure to enter our free Aivly raffle to be in for a chance of winning a £25 voucher. Sophie from Ariat will also be joining us on the day, so if you have any questions regarding Ariat footwear she will be on hand all day to help.

Don’t forget to try on a pair of Ariat boots, to enter our Ariat competition, where you can win a pair of Ariat boots of your choice, this includes the new Monaco boot (worth £589.99). We look forward to seeing you on the day, if you have any questions just give us a ring on 01425 472341.

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Welcome to the team Scott! – 20 February 2015

Welcome to Aivly ScottIf you have recently bought feed or bedding from us, you may have noticed a new face in the warehouse. Aivly would like welcome to Scott Rayner who joined the warehouse team on the 2nd of February. Scott lives locally in Ringwood and before Aivly was working in Framptons part time whilst playing Snow Boy on the national tour of the West Side Story. Scott and his family share their home with 3 horses, Ginge, Pippet and Jack as well as 3 dogs Poppy, Tilly and Rosey. Scott will be joining Alex and Frank in the warehouse weekdays from Monday to Friday. Welcome to the Aivly team Scott!

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BETA Business Awards 2015 - 9th February 2015

It’s that time of the year again, just over a week to go until the BETA Business Awards 2015. The awards are to be presented at the at the BETA Gala Dinner which is held at the National Motorcycle Museum, near Birmingham on Sunday the 22nd of February 2015.

Becky Foggin - Harry Hall Employee Of The YearAivly is proud to announce, that this year, we have reached the finals in 2 categories – The SEIB Large Retailer Of The Year Award as well as the BETA Social Media Award. We are also pleased to announce that one of our team, Becky Foggin is in the final for the Harry Hall Employee Of The Year. Becky has been at Aivly since 2013 and is a keen equestrian herself. She is a key member of the team at Aivly and is always happy to help, offer advice and has a wealth of knowledge and experience when it comes to horses. She says “When I heard the news I was in shock! It came as a complete surprise, I had no idea I had been nominated. I am really looking forward to the day and the awards ceremony!” 

Aivly won the SEIB Large Retailer Of The Year Award in 2013, were runners up in 2012 and are hoping to scoop up the 2015 award! After receiving the news that we were in the finals just this morning, it really started the week off on a fantastic note - the whole shop is over the moon and we would like to thank our customers for all their support over the past year, and our great team of staff for all their hard work!

Aivly nominated for 2 awards – BETA 2015 We are also in the finals for the BETA Social Media Award. This is the first time we have reached the final for this category, and we are extremely pleased. We use Facebook and social media every day to communicate with our customers & suppliers regarding orders, stock enquires, general enquires, offers and competitions. Our social media accounts have really grown over the past 2 years and is a vital communication tool to the business, which we use every day.

Becky Foggin and shop floor manager Rachael Perrett will be joining owners Sheila and Mervyn Lister at the award ceremony on the Sunday the 22nd of February 2015. We would like to again say a massive thank you to all our customers and suppliers who have supported us over the past year.

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TopSpec Nutrition Day at Aivly

Join us, along with Philippa our TopSpec representative on Saturday the 21st of February 2015 as we host the TopSpec Nutrition Day. Philippa will be joining us from 10:00am – 16:00pm to offer help and advice on your horse’s dietary and nutrition needs. Take advantage of free samples as well as 10% off all TopSpec purchases on the day. We will also be announcing the winner of our TopSpec Feed Balancer & Bucket competition, anyone and everyone can enter, all you have to do is complete an entry ticket next time you visit us in store.

We look forward to seeing you on the day, if you have any questions please get in touch with Alex on 01425 472341.


TopSpec Nutrition Day

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Welcome to the team Harriet! – 23rd January 2015

Welcome to Aivly HarrietAivly Country Store would like to give a warm welcome to Harriet who joined our team at the end of December. Originally from Lincolnshire, Harriet is a keen equestrian recently completing her Level 2 & Level 3 Equestrian Management Courses. Harriet owns a Welsh Section D named Lady, and in her spare time she enjoys leisure riding, showing, competing and walking her Cocker Spaniel Bumblebee. Together with her past retail experience and passion for horses makes her the perfect addition to the team!

Christmas 2014 Opening Hours and Delivery Days

Christmas at AivlyPlease note our opening hours over the festive season, we will also be moving a few delivery days around to accommodate our customers. If you have any questions and to book your delivery please call us on 01425 472341.

Festive Season Opening Hours
Wednesday the 24th December - 9:00 – 16:00
Thursday the 25th December - CLOSED
Friday the 26th December - CLOSED
Saturday the 27th December - 9:00 – 17:00
Sunday the 28th - December 10:00 - 16:00
Monday the 29th December - 9:00 - 17:30
Tuesday the 30th December - 9:00 – 17:30
Wednesday the 31st December - 9:00 – 17:30
Thursday the 1st January - CLOSED

Festive Season Delivery Days
Tuesday the 23rd December - Delivery Service
Wednesday the 24th December - Limited Delivery Service
Thursday the 25th December - CLOSED
Friday the 26th December - CLOSED

Tuesday the 30th December - Delivery Service
Wednesday the 31st December - Delivery Service
Thursday the 1st January - CLOSED
Friday the 2nd January - Delivery Service

Wishing all our customers a very merry Christmas,
from everyone at Aivly xoxox

Aivly Nominated for Retailer Of The Year 2015!

The Aivly Team We are proud to announce that we have been nominated for Retailer of the Year in the SEIB BETA Business awards. Proud winners of the SEIB (Large) Retailer of the Year Award in 2013 and runner up in 2012, we are delighted to be in the running for the 2015 award! We would like to say a big thank you to all our customers for their support and our amazing team of staff for all their hard work. If you think we deserve to win, please vote for us! By voting you could stand a chance of winning a £15 online voucher and a Wintec 500 All Purpose Saddle.

You can nominate us in Tack Shop and Website Category.

Tack Shop Category
1. Visit us in store and pick up a form
2. Vote for us online by clicking here >>

Website Category
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Welcome to the team Bradley! – 17th October 2014

Welcome to Aivly Bradley!Aivly would like to give a warm welcome to their newest member of staff Bradley Wentworth. A familiar face around Aivly, Bradley has been coming to the shop for a number of years now and during that time has got to know staff and customers alike. Christchurch based, Bradley is an extremely passionate & enthusiastic equestrian, competing in affiliated dressage in his spare time. Bradley has always had a passion for horses and having previously worked as a groom he has a wealth of knowledge and is always happy to offer help and advice. When not at Aivly his horse Spike, a Friesian and 2 dogs Ralph and Oscar keep him busy.


Aivly Safety Awareness Day Announced

Join us at our Safety Awareness DayAivly Country Store is pound to announce they will be hosting a Safety Awareness day on Saturday 19th July 2014, with special guests including Charles Owen and the police advisory arm of Hampshire HorseWatch.

There will be lots to look forward to on the day including informative crime prevention talks and tips on how to keep your tack and riding equipment safe when at home, at events or competitions. Julie Brown from JayBee Safety Ltd will encourage younger members to take responsibility too with a fun, interactive session. This session, set to last approximately an hour, will qualify Pony Club members for their Equipment Safety badge.

Our fully trained staff will also be doing free hat & body protector checks all day. Customers can also take advantage of a free tack marking service which involves stamping/marking your tack with your postcode which helps to prevent theft & recover stolen or lost tack, so be sure to bring along any tack you want marked.

We will also be offering 10% off all hat & body protector purchases on the day and will be giving away a £100 Charles Owen Hat Voucher so be sure to pick up a free raffle ticket on the day. Pony club members can also take advantage of 10% off all items on their pony club camp list - just bring along your camp list and acceptance letter.

We will be open from 9am – 5pm with on the day promotions & hat and body protector checks running all day, talks are to start from 11am and to conclude at 3pm to find a full schedule please pop in store or visit our website at


Safety Awareness Day Schedule
From 11am:

  • The Mini Safety Masterclass which will qualify Pony Club members for their Equipment Safety Badge (If you will be attending this class please email
  • Talks on: hat fitting, theft prevention & tack maintenance
  • Tack Marking and Postcoding: from Hampshire HorseWatch will also be available until 3pm 
  • Charles Owen £100 Hat Voucher winner announced at 3pm 


  • FREE hat checks
  • FREE body protector checks
  • 10% OFF all body protectors & hats
  • 10% OFF items on your Pony Club camp list*
  • WIN a pair of Ariat kids boots




Welcome To The Team! - 24 June 2014

Welcome to the Team Abbie & VickyIf you have visited us in store lately you might have noticed 2 new faces, Aivly Country Store is proud to welcome Abbie & Vicky to their team.

Both keen equestrians, these ladies both live locally & love to go riding in their spare time.

Abbie lives in the beautiful village of Bashley and is the proud co-owner of a Arab called Jah. In her spare time Abbie enjoys riding, walking her dogs & is a keen photographer having graduated last year from the Plymouth Collage of Arts with a degree in photography. Having previously worked for a large pet shop in New Milton and having 3 dogs of her own, Abbie has a wealth of pet knowledge and is always happy to help!

Vicky lives in Bransgore & has joined the team part time. She loves all things equestrian taking part in dressage, x-country, show jumping & showing in her spare time. She also has a wealth of knowledge & experience when it comes to horses. She has a cob-x named Fifi and is currently studying a Bsc in Equine Science.

Aivly would like to give a warm welcome to both ladies!




New Look Feeds, Same Great Quality!

If you have been in to visit us recently you night have noticed some of our feed bags have had a bit of makeover! New to our line up is the Aivly Premium Senior Mix and the Aivly Premium Meadow Mix. Although the bags have been spruced up inside you will find the same quality feed with the same great prices. To celebrate the launch of our brand new bags we are giving you an additional £1 OFF each bag of Aivly Senior & Meadow Mix you purchase for a limited time only. If you would like to try before you buy, visit us in store & pick up a complementary sample, but we think your horse or pony will love them!

Aivly Meadow Mix is ideal for maintaining health & vitality in both horses and ponies, this blend of cereals contains a host of vitamins, minerals & a luxury blend of real herbs including spearmint, garlic, rosemary & red clover to create this highly palatable mix that is not only oat free but is also non-heating. Aivly Premium Meadow Mix helps, maintain a calm temperament is low in energy, high in fibre & provides a fully balanced diet when fed at recommended levels alongside forage. Get £1 off each bag of Aivly Meadow Mix you purchase – for a limited time only.

Aivly Senior Mix is specially formulated to help maintain health and vitality through the later years. Made from a blend of cereals and pulses which contain a host of essential nutrients, vitamins, minerals & quality protein, which together, work to support muscle tone, tissue repair and help promote and maintain general condition, health & wellbeing. The mix is not only highly digestible and high in oil but is suitable for all types of horses and ponies. Get £1 off each bag of Aivly Senior Mix you purchase – for a limited time only.




NEW Aivly Premium Conditioning Cubes - 11 February 2014

NEW Aivly Premium Conditioning CubesWe are proud to announce the arrival of the first feed in our New Aivly Premium Horse & Pony Feed Range – Aivly Conditioning CUBES are a non-heating, highly digestible cube which helps to promote topline and condition on horses and ponies without overheating. These cubes are high in oil and are suitable for all horses and ponies. Now only £8.05 a bag. you can read more about our new Premium Conditioning Cubes here. Only available in-store at Aivly!

The benefits include:

  • Helps to produce extra condition and topline
  • Helps to maintain a calm temperament
  • Ideal for all horses and ponies
  • Helps support muscle build and development 
  • Provides a fully balanced diet when fed at recommended levels alongside forage
  • Contains a full complement of vitamins and minerals 
  • High in oil
  • Economical to feed





Big Welcome To The Team - 11 February 2014

Aivly Country Store in Ringwood is proud to welcome three new faces to the award-winning store.

Crowned 2013 BETA Large Retailer of the Year in recognition of its commitment to quality and service for suppliers and consumers alike, Aivly has appointed staff to complement the existing team. Joining the shop floor advisory staff are Sammy Flower and Katie Fletcher. Sammy Flower and Katie Fletcher

Both riders in their younger years, the opportunity to move to the area has also reignited their passion for all things equestrian.

Katie says, Even though I’ve owned horses it has surprised me how different it is to cater for someone else’s needs.”

And for Sammy it is the working environment she’s enjoying most.

Sammy explains, “I went to New Zealand to work on a dairy farm and to have a job where you continually see items you’d dream of owning and don’t get covered in cow manure is brilliant!”

Sammy and Katie are being supported with staff training and they and the remaining sales team can also now refer to the latest member of staff, Claudia Newman.

Claudia says, “I’m an organiser and like to work to try to make people’s working environment A warm welcome to Claudia Newmanmore pleasurable.”

Among Claudia’ roles will be to liaise with customers and suppliers with any returns as Claudia explains, “Manufacturers are increasingly encouraging a ‘make do and mend’ policy rather than replacing damaged items and so it will be my role to manage customer expectations and work to getting them the best outcome they can.”

With Aivly offering leading brands for quality and value, faulty items are few and far between while regular riders really do put their products through their paces.

Claudia says, “I own a horse and two dogs so I know what we expect from products and equally we are seeing suppliers rebranding their country style products to increase awareness of items better suited to say, the festival scene as opposed to equestrian fields.”




Love your horse's skin - 15 January 2014

 width=The wet weather leaves horses vulnerable to skin conditions but Aivly can help you find the answer.

The NAF SKIN range includes an MSM-based Skin Supplement can be added to his feed, there’s an MSM and Aloe Vera-based SKIN Salve or SKIN Spray and a herbal and Aloe Vera Skin Wash which comes with a free deep cleansing towel.

Samples of the Skin Wash which can be used neat to lumps, bumps, rashes or mild irritations, diluted in a cold wash, or as a hot towel wash following clipping, have been used by customers with owners reporting flaky or dry skin areas around the girth area clearing up overnight!

In terms of anecdotal evidence, Hypocare, a stabilised form of hypochlorous acid which is kind to the horse's skin but ruthless on bacteria and virus, is receiving amazing accolades as an easy to use and remarkably effective spray to protect the horse.

And with mud, mud and more mud, the extensive range of mud barrier creams to washes and topical treatments can be considered in conjunction with specific supplements advised for January, to view our range of creams & lotions please visit our care page.

These are immunity enhancing supplements such as NAF Echinacea liquid and, of particular relevance for skin, detoxifying supplements which help to purify the liver such as NAF D-Tox.

Please visit us in-store to purchase products from the NAF SKIN range as they are not yet available from our online shop & if you have any questions about caring for your horses skin feel free to contact us.

Visit Aivly Country Store, Crow Lane, Ringwood, Hampshire, BH24 3EA | | Tel 01425 472341 |




Q&A with Mary King - 30 November 2013

 width=Mary King, six-time Olympic three-day-event rider visited Aivly Country Store during our open day on 30th November and answered your questions. Here are her responses;

Q. How high are the Olympic jumps?
A. Hmm. I’m not sure of the actual dimensions but the Olympics is actually not the biggest we ever do because other nationalities such as Russia and Poland don’t have access to top level events like Badminton and Burghley and so the fences are slightly smaller so that they can also compete.

Q. I have started competing in British Eventing at 80 level and I want to do BE90 but my horse struggles in the dressage and is resistant to go on the bit so I was trying draw reins but wondered if you had any tips?
A. Firstly it is important to find out why your horse finds it difficult - is there a pain reason or lack of schooling. Then I’d make sure the horse can flex his head without a rider on. I would lunge him with elastic side reins always making sure he has a slightly shorter inside rein to aid the bend. When ridden I’d start asking the horse when standing still and reward him when he has a soft jaw and is relaxed at the poll. If he resists again I’d correct with a firm rein and repeat with a reward to get him to understand what you want. It is more difficult for a horse to be on the bit at walk so I’d trot straight way and repeat correcting and rewarding. I’d be wary of using draw reins because if the horse is not working from behind he can have a false head carriage but I do use draw reins for a horse that flicks its head into canter or to correct minor faults.

Q. How will I know when it is the right time to move a horse up a level in competition?
A. If you feel confident and the horse is moving freely and smoothly then I would move up to make sure the horse is jumping happily at home in training and in pure show jumping before moving up in the competition.

Q. Which was your favourite Olympics and why?
A. There has been no one in particular. My first Olympics was amazing because I was riding on a team with my heroes and I still had so much to learn from them. Sydney was amazing, Beijing was fascinating because we had to cope with high heat and humidity but we missed out by not being with the rest of the Olympic disciplines. I actually didn’t think London would feel like an Olympics being just a short journey along the motorway but the crowd was amazing and the Mexican wave of a roar as I rode around the cross-country will be a lasting memory. It was so deafening that I couldn’t hear my stopwatch as it bleeped and being of a certain age I couldn’t see the watch either so I was a tiny bit over the time but in the end it didn’t matter to the result.

Photos of the Aivly Open Day 2013 to be posted on Facebook soon, visit the Aivly Facebook Page to find out more.


Aivly Open Day Timetable - 15 November 2013

Aivly Open Day held on Saturday the 30th of November 2013. We will be open from 9am, don’t forget to bring along your loyalty card as points can be collected on absolutely all purchases on the day.

09:45 -  Herbs for Horses with NatraLiving Products
10:30 -  Effective Bitting with Neue Schule
11:15 -  Muscle Memory with Suttons Animal Physiotherapy
12:00 -  No foot, No Horse and Back Problems and Treatment with Endell Veterinary Group
13:30 -  Special Guest Mary King
15:30 -  Live prize draw by Mary King including £600 Ariat Outfit, £200 Suttons Animal Physiotherapy Horse & Rider Consultation and more

Plus all day from 09.00:

  • Make a brow band for your dream pony with ShowQuest
  • Have a go on a mechanical pony with Anna Bruce Equestrian
  • Find a bargain in our one-day-wonder Clearance Corner
  • Enjoy a complementary refreshments at The Farm Shop


Industry Experts on hand all day to answer your questions, these include:

  • Clothing & Footwear: Ariat & Hunter
  • Feeds & Bedding: Mark Westaway & Son, Baileys Horse Feeds, TopSpec, NatraLiving, NatraLiving, Bedmax
  • Safety: Point 2 Air Jackets, Racesafe Body Protectors and Charles Owen and Airowear
  • Worming: Pramox
  • Bitting: Neue Schule 
  • Physiotherapy: Suttons Animal Physiotherapy
  • Dog Feeds: James Wellbeloved


OvertheCounter Awards - 23 October 2013

OvertheCounter AwardsAivly Country Store in Ringwood, Hampshire stepped up to receive the Highly Commended Independent Store of the Year Award from Dunlop Footwear.

Over the Counter magazine’s Louise Page explains, “Judges applauded the lively in-store customer initiatives from Aivly and using loyalty cards, open days and promotions, the business clearly looks to keep customers coming.”

Indeed, Aivly’s annual Open Day is just around the corner with Olympic Three-Day-Event rider, Mary King attending on Saturday 30th November to conduct a prize draw which includes winning an outfit worth £600 from Ariat clothing and a Suttons Physiotherapy consultation for horse and rider worth £200.

Attendees will also be able to attend a series of mini seminars from veterinary to nutritional experts with a full timetable to be released on the website.

Aivly’s Mervyn Lister says, “Aivly aims to be more than just a store but to provide a resource for its customers and while we’re always keen to hear from our customers it’s also lovely to have the efforts of our team rewarded by our suppliers.”

Although largely known as an equestrian store, Aivly offers plenty for the pet owner, smallholder and agricultural contractor too and Dunlop Protective Footwear joins brands such as Dickies in providing hard-wearing clothing for ladies and gentlemen working in the great outdoors.

Rewarded on 23rd October at the 9th Over the Counter magazine awards in a glamorous ceremony fitting for the capital city, Aivly’s Sheila and Mervyn Lister received the award from Stephen Jelley, Sales Manager UK & Ireland for Dunlop Protective Footwear.


Protect your horse from poisonous acorns with Aivly - 01 October 2013

 width=Falling acorns are tempting forage for horses but with it comes a fatal risk.

Acorns contain a poison that builds up in the horse over time and repeated risk or a huge gorging session can cause colic and even death.

You can help protect your horse by erecting fencing - permanent or portable - using wire or electric fencing.

All supplies are available at Aivly Country Store and the helpful, experienced staff can also offer advice as needed. We also stock a selection of electric fencing supplies online which can be viewed here.

And if fencing off oak trees leaves your horse without shelter from the still scorching sun and pesky flies, why not check out the field shelters available at Aivly Country Store with mobile shelters that are moved to suit the season.


Help your horse be Fit and Strong! - 10 September 2013

 width=Aivly Country Store’s comprehensive range of supplements can be mind-blowing but the experienced in-store staff are on hand to help and the website offers a full breakdown of product information as well as an overview.

Searching for specific bone supplements Global Herbs Strongbone Supplement is a herbal formulation to encourage skeletal development in young horses and help keep joints strong in older equines. For an example of a muscle-function supplement, Equine America’s Tye-Guard contains vitamin E and Selenium to promote healthy muscle function and reduce lactic-acid levels.

As advisors will tell you, ensuring the liver is functioning optimally will also improve muscle function by efficiently removing the bi-products of high-intensity exercise such as lactic acid. Also ensuring sufficient protein to build muscle is in the concentrate diet, advisors may also point you in the direction of a protein-rich feed balancer such as Blue Chip Dynamic which includes supplements for joint health too.


Welcome to the team! - 15 August 2013

Aivly Country Store in Ringwood welcomes two new members of staff to the team whom we hope you’ll find familiar friendly faces.

 width=Becky Foggin
Rebecca (Becky) Foggin from Poulner was familiar with Aivly Country Store having worked at the site over 10 years ago with previous occupants, Framptons – a pet and garden centre. A keen equestrian, Becky then pursued a career at the British Racing School in Newmarket but having hung up those boots, a position at Aivly Country Store became the perfect position. Becky says, “It’s really nice to bump in to old customers from my Framptons’ days in the pet section.

Working across the shop floor from pet to poultry and equestrian to country apparel, Becky has added body-protector fitting qualifications to her CV and has started her hat-fitting training since joining Aivly.

She says, “Staff development at Aivly is really consistent and with professional training from equestrian brands such as Ariat, NAF, Baileys, Top Spec and dog brands from Barking Heads to Burns nutrition, I’m learning a huge amount.”



 width=Rachel Elliott 
Horse-owner, Rachel Elliott joins Aivly from a position as a store director for clothing retailer, Beales.

She explains, “I wanted to combine my equestrian and retailing experiences to really help customers and, since Aivly has so many regular shoppers, it’s great to be able to get their feedback first hand from recommended products be they bits to supplements.”

Living on a dairy farm in Shroton, Rachel says, “Has its uses – particularly when helping our agricultural clients!” while she also has a particular interest in equine nutrition. But Rachel admits her attention is regularly swayed by the equestrian clothing section and says, “There are so many items I dream of buying for myself with the Ariat Bromont boots in Wax Chocolate top of my list at the moment!”





Buy all-round vitamin supplements at Aivly

 />Aivly Country Store offers complete vitamin and mineral supplements to suit horses and ponies on a concentrate-free diet.<br /><br /> Traditional top-dressing supplements to be added to a basic, or chaff-only diet to provide  essential vitamins and minerals that may not be provided in pasture include <a title=Equimins Tip Top Supplement Powder and the herb-based Natraliving NatraGlow Daily or Global Herbs Globalvite.

Another alternative is the Baileys Feed Block, which is available in-store. Where concentrate feed is not provided at all, the weather resilient feed block can be placed in the field and offers vitamins, minerals and trace elements.

Horse owners may also turn to NAF Slimline - a unique formulation that not only provides vitamins and minerals but also encourages a healthy metabolism and hence weight loss. Visit Aivly Country Store, Ringwood, BH24 3EA, order at or via tel 01425 472341.

Captain Jack Sparrow amazes crowds at Aivly Country Store

Pirates of the Caribbean star, Captain Jack Sparrow, provided unusual entertainment and merriment at the celebration of Aivly Country Store’s newly re-designed clothing showroom.


Local resident Liz Wright, who admits to popping in to the store on a weekly, if not daily basis, said, “The whole shop is lovely but even better when there’s a handsome pirate wandering about”, admitting, “I’m always in here as Aivly has everything I’m after but I will be hugely disappointed if Captain Jack Sparrow returns to his ship!”

The Ringwood store won the coveted national title of British Equestrian Trade Association Large Retailer of the Year award earlier this year for its customer service and collaboration with suppliers and the new showroom is an indication that Aivly is far from resting on its laurels.

Additional changing facilities have been provided and the layout including wooden walkway and carpet resembles more of a John Lewis experience to a traditional tack shop.

Brands are given separate areas, aiding the shopper to find stylish riding and country clothing from the likes of Dublin to Dubarry, HV Polo to Pikeur.

This also means further redesign to other areas with a beautifully laid-out bitting, bridle and leatherwork showroom; yard, paddock and pet area.


Competition clothing and footwear continues on a second floor and one to avail herself of the 10% saving offered on the night was Ehsani Rondiani, who said, “I’m buying this jacket because it was handpicked by Jack Sparrow”, adding, “I was a bit concerned as he stayed to watch me try on several styles and colours but he said he liked this one the best so I’ll expect to win on every outing now!”

Aivly is often a meeting point for those keen on country pursuits with a neighbouring coffee shop and friends Arlene Charlwood and Fi Govier found themselves buying handfuls of items. Arlene says, “It was worth coming for the generous goodie bag and while I was trying to sneak in and say I didn’t buy anything, you’ve caught me!”

Arlene’s daughter Chloe and Fi’s daughter Lauren were also among the visitors with Fi admitting, “Jack Sparrow was certainly very funny and very flirty and has caused quite a few blushes but mostly among the mothers!”


Commenting on the evening itself, Captain Jack Sparrow said, “My ship seems to be sailing and I think its time for some more rum”, while Aivly staff coped well with providing refreshment and nibbles to the more than 130 guests who attended the event. Aivly’s Mervyn Lister said, “We thought it would be a fun way to celebrate the new showroom – for a long time it’s been a dream of mine to have the look and feel that we now have and it’s great that people seem to appreciate it and we look forward to welcoming more through our doors keen to check it out.”

If you’ve not yet visited Aivly Country Store and perhaps have reservations about shopping for country wear in a traditional tack shop, why not pay the award-winning Aivly Country Store a visit and see if it exceeds your expectations too.

Aivly offers performance feeds as you gear up to compete!

Optimise your performances this season by choosing the best feed for your horse.

Aivly’s experienced staff are able to offer advice from the selection of chaffs, straights, combination feeds, balancers and supplements.

Aivly offers performance feeds as you gear up to compete! Better still you can make sure you are making the most of your budget by checking out the competitive feed prices online which are kept current and updated to give you the best value. Aivly offers a home-label Show & Condition Mix, containing a balanced formulation for horses and ponies requiring condition and show ring bloom.

Baileys No. 9 All-Round Competition Mix offers vitamins, minerals and high-energy cereals to give the laid-back horse sparkle or to support performance horses with a demanding work schedule. However for those competition horses prone to excitability, Dodson & Horrell’s Staypower Cubes could suit - the low starch but high fibre, oil and calorie formula offers slow-release energy without fizz.

Supplements include Blue Chip Dynamic to improve joint health and performance to Equimins Per4mance Booster and NAF EnerG for stamina and a variety of electrolyte salt replacers including, Equine America Apple Lytes.

Collect your feed from the well-organised warehouse or utilise the delivery service available to customers living within a 15mile radius of the store.

If you have any questions you can give us a ring on 01425 472341 or visit us in-store at Aivly Country Store, Crow Lane, Ringwood, Hampshire, BH24 3EA

Jack Sparrow is coming to Aivly!

 width=You are invited to join the staff of Aivly & celebrity guest Jack Sparrow for wine & nibbles on the 4th of July from 7pm - 9pm, to celebrate the completion of the new clothing showroom. On the night you will be able to meet & have your photo taken with Jack Sparrow, we will also be running a free raffle, drinks, nibbles & giving away free goodie bags to the first 50 people! It is going to be a night to remember so we hope you will be able to join us!

To find out more about the event & let us know you will be attending please click here

We look forward to seeing you on the night!

Online Ticketing for Aivly Open Evening with guest Jack Sparrow powered by Eventbrite

Aivly offers support for laminitis, EMS and Cushings sufferers

Aivly Country Store offers specific equine supplements & animal feed products manufactured to support the laminitic, EMS or Cushings Syndrome sufferer.

Animal Feed & Equine Supplements - Aivly Among the offerings of high fibre, low starch and sugar feeds and chaffs are Dengie Healthy Hooves chaff and Allen & Page Sugar & Cereal intolerance diet.

Laminitis supplements include Equine America Lamigard and Global Herbs Laminitis Prone Supplement - the latter even claiming to make spring grass safe for consumption by laminitics.

Specific products aimed at regulating endocrine levels as associated with EMS and Cushings Syndrome include NAF Cushinaze - offering nutritional support for the pituitary gland. Aivly’s experienced, friendly staff are on hand to help and you can check out the full range - including finding collection prices - online at

If you have any questions you can give us a ring on 01425 472341 or visit us in-store at Aivly Country Store, Crow Lane, Ringwood, Hampshire, BH24 3EA

Gut-health covered at Aivly Country Store

Aivly Country Store offers a range of feeding solutions and supplements to help promote gut health and prevent conditions such as gastric ulcers.

Aivly’s Alex Brown recommends, “In terms of chaffs, Dengie Healthy Tummy is a complete fibre feed which contains the latest ingredients to promote gut health including alfalfa, herbs and Protexin In-feed formula.

Containing enough vitamins and minerals to be a stand alone feed, if additional calories are required, we suggest low starch feeds such as Dodson & Horrell’s Staypower Cubes, British Horse Feeds Fibre-Beet and for severe cases, Allen & Page’s Sugar & Cereal Intolerance Diet.

From the supplement shelf NAF Haylage Balancer is formulated to neutralize and absorb excess acids. NAF GastriAid is formulated for those where stress can compromise their gastric health. Herbal, homeopathic and vitabiotic products are also available to support the digestive system including Natraliving NatraDigest dried herbs, Equine America Progest-WT and Equimins Pro-Bio supplement.

Check out the competitive in-store prices online, visit in store for advice from Aivly’s experienced staff or take advantage of the home-delivery service for clients living within a 15mile radius of its Ringwood store.

Visit Aivly Country Store, Crow Lane, Ringwood, Hampshire BH24 3EA. Tel 01425 472341.


Aivly hosts Safety evening for Pony Clubs

9th April 2012

Aivly hosts Safety evening for Pony ClubsHome truths to helpful tips were shared at an ‘Equipment Safety’ rally held for local pony clubs at Ringwood’s Aivly Country Store.

Forty children from New Forest Hunts, Hursley and Poole & District Pony Clubs were kept captivated by a demonstration led by industry experts.

Zara McCaughey of Charles Owen riding hats guided the riders as to the lifespan to expect from their hat, how to prolong longevity through care, and showed the cross-section of a hat seemingly in good condition but internally damaged after a fall, demonstrated the need to replace a hat after a fall.

Raised eyebrows to the ‘wobble’ test were among the hat-fitting tips with riders able to have their existing hats checked with Aivly generously offering 10% off Charles Owen hats bought on the day.

Holders of the prestigious BETA Retailer of the Year Award, Aivly is always seeking to engage with both customers and suppliers and Zara said, “The evening was a brilliant way for Charles Owen to be able to connect to riders and to understand their concerns and you can always be sure of a good reception, care and attention, at Aivly.”

Trying on a new hat, 15 year-old Flora Gibbs admitted, “I was told off by my riding instructor for still wearing the hat I had when I was eight years old and now I realise I really do need a new one.”

Aivly’s own staff are also qualified hat and body protector fitters with Charlene Keightley on hand to check existing fit and help with purchases with the store able to fit body protectors in the saddle, checking for clearance at the back of the saddle.

Aivly hosts Safety evening for Pony Clubs

With air jackets increasing in popularity, Rachael Faulkner of Hit Air, explained how air jackets work with Georgina Killengray enthusiastically volunteering to be ‘blown up’ - her expression as the CO2 canister was set off being regarded as a ‘best moment’ of the evening by many! Georgina Killengray said, “It was quite a shock and although people do ride in air jackets without their body protectors underneath, I was glad I had mine on.”

Rachel Bruce of Surepoint Safety & Law Ltd also led the group to assess their tack and equipment for safety, the fitting of stirrup irons and how to care for their tack for longevity. Eagle-eyed Pony Club members found rotten stitching, torn leather, missing buckles, frayed elastic, cracking leather, stretched leather, worn out synthetic tack and chewed bits. As well as understanding the need for tack to be appropriately stored and in good condition for a rider’s own safety, Rachel also impressed how tack in poor condition could harm their horse or pony.

Flora Gibbs added, “All the talk was really interesting and it did make me think differently about safety.”

In addition to its hat and body protector-fitting service, Aivly sells quality equipment, offers tack repair and stocks a range of conditioning products to enhance the lifespan of one’s tack. Instigator of the rally, Paula Killengray of New Forest Hunts Pony Club said, “Aivly offers a really comprehensive service for its customers and were very generous hosts for the evening”, said Paula Killengray of New Forest Hunts Pony Club and instigator of the rally, adding, “I know the parents also appreciated being able to wander through the spacious store without ‘pester power’ and to enjoy a coffee at the neighbouring coffee shop while their children were educated and entertained.”

The children attending will each receive an ‘Equipment Safety’ achievement badge from their local Pony Club.

Concluding the evening, Rachel Bruce said, “Equestrianism is not without risk but by encouraging awareness of equipment safety not only are we able to prevent injury to horse or rider, we are also able to improve the reputation of our exciting sport and I was really impressed by the children’s understanding and I think everyone learnt something during the evening.”

To find out more for yourself, ask the friendly staff for advice on a visit to Aivly Country Store, Ringwood, BH24 3EA, tel 01425 472341 or order at

Aivly Country Store crowned best in Britain - 17 February 2013

 width=  width= Aivly Country Store, in Ringwood, on the Hampshire/Dorset border has scooped the most prestigious national award for equestrian retailers.

With over 2000 tack shops initially nominated by their customers, and referenced by suppliers, Aivly’s customer service, expertise and facilities were then secretly assessed by the British Equestrian Trade Association (BETA).

Judged to be the best in the business, Aivly was announced as the SEIB (Large) Retailer of the Year Award during the BETA Gala Dinner at the National Motorcycle Museum, Birmingham, on Sunday, 17 February.

“It was such a wonderful surprise”, says Sheila Lister of Aivly Country Store, adding, “Aivly always endeavours to offer a personal yet professional service – and were thrilled to have been nominated for the fourth time this year.

“To win has really inspired us and we’re looking at further ways to improve - we’ve got a standard to set - and would like to thank everybody who voted for us and our staff for helping Aivly achieve this award.”

Founded in 2002, Aivly has grown to become an established country store including agricultural and pet feed, bedding and supplies, country gifts and clothing, and equestrian equipment specialists.

And while Aivly has a thriving website, it is visiting the well-presented store and feed barn that more closely resembles Selfridges than a Country Store that gives shoppers confidence - along with the excellent customer care.

“BETA encourages the highest standards in equestrian retailing, enabling horse owners and riders to shop with confidence and Aivly should be congratulated for being voted the best in Britain”, said BETA executive director Claire Williams.

For more information, visit Aivly Country Store, Crow Lane, Ringwood BH24 3EA or visit

Pony Club Camp - 10% off for members - June 2012

Time to update your tack for Pony Club Camp?

Bring your acceptance letter and Pony Club membership card and you'll get 10% off your Club's camp list from haynets to hairnets! We carry a large ranges of riding hats from the major brands of Charles Owen, Champion, Gatehouse and Just Togs and Body Protectors from Airowear and Rodney Powell.

All of our staff are trained to fit riding hats and body protectors

Coffee Shop now open at Aivly - 10 April 2012

Coffee Shop now open at Aivly

We now have a new Coffee Shop opened next door at Crow Farm Shop. In the same yard as ourselves, we are sure that the coffee shop will be a great success with our customers.

Serving hot and cold snacks and drinks all day, the farm shop is already famous locally as a traditional butcher also offering a selected range of delicatessen products, fresh vegetables, cheeses and groceries First in - Katherine, one of the Aivly girls!


Aivly bucks funds for Sport Relief

Aivly bucks funds for Sport ReliefMarch 2012. Online retailer helped the British Equestrian Federation as it joined a host of sporting disciplines including BMX and Badminton to raise money for Sport Relief at Westfield Stratford City on 24-25th March 2012.

With a donation to Sport Relief in return for a chance to experience the feel of riding aboard Herbert the mechanical horse, so £950.00 was raised over the weekend.

David Gadsby, London representative of the British Equestrian Federation said, “The adjustable riding hats donated to us by for use during interactive sessions such as this were essential to the success of the event and will no doubt be used time and time again during events leading up to the London 2012 Olympic Games.”

Aivly’s Sheila Lister said, “We are thrilled to hear the weekend was such a success and the hats proved valuable.  We also offer a hat-fitting service to our in store customers and stock styles suitable for all disciplines or specifically designed for dressage, show jumping and cross-country.”

Myf Ryan, General Marketing Manager, Westfield UK said, “It was wonderful to see our shoppers interacting with the British Equestrian Federation, giving generously and ‘having a go’ – many for the first time.”


Aivly unveils competition clothing showroom - 15 May 2012

Step upstairs at Aivly Country Store and discover a divine new competition clothing display to delight all equestrian enthusiasts. Catering for numerous disciplines, the selection includes beautiful dressage tail coats, the latest slimline dressage and showing hats, cross-country body protectors to all the basics in numerous sizes. And, if you can’t find what you need for your equestrian sport – Aivly will order in specific items for you. Visit Aivly Country Store, Ringwood, BH24 3EA, or call to order 01425 472341.


Aivly runner-up in National Retailer of the Year Award - 20 March 2012

Aivly runner-up in National Retailer of the Year AwardAivly Country Store has been named as a runner up in the annual BETA/SEIB Retailer of the Year Award, reaching the final five from over 4000 nominations nationwide. With nominations from customers, the award is one of the most coveted from the industry’s equivalent of the ‘Oscar’s’. 

Owner, Sheila Lister, says, “It’s a real honour to have the hard work of everyone at Aivly recognized by our customers and for them to take the trouble to nominate us for this national award.”

Indeed this was the fourth time for Aivly Country Store, founded just 10 years ago, to be be nominated for the award, with customers’ describing Aivly as an ‘Aladdin’s Cave’ of tempting products; departments including country clothing to farm animal feeds and fencing, pet and poultry supplies, gardening tools and specialist equestrian equipment.

Sheila continues, “Our ethos is to source the best quality products in a range of budgets and in doing so I hope we are able to address not just the essential needs of our customers but also their desires”,

BETA executive director Claire Williams, adds, “Aivly is one of only 450 tack shops and feed merchants across the UK are entitled to display the BETA logo, indicating their retail membership of the trade association and that they are properly run businesses offering reliable advice.”

Sheila adds, “While this is a national award, we feel our nomination is undoubtedly thanks to the local community, many of whom we meet in store, and this makes us feel all the more valued so our thanks go again to those who nominated us.”


Mary King at Aivly Open Day - 19 November 2011

Mary King at Aivly Open Day 2011Mary King made a very special guest appearance at the annual Aivly Tack Shop and Country Store Open Day, Ringwood, Hampshire on Saturday 19th November.

A veteran of five Olympics Mary, who celebrated her 50th birthday this year, has just completed possibly her most successful season to date – including scooping the $150,000 (approx £95,000) HSBC FEI Classics.

Always smiling and well aware of the highs and lows eventing brings, Mary has broken her neck, lost horses in competition, and now must cope with spectator nerves too as her daughter, Emily, 15, reaches international ranks -  Emily riding for the British squad at the Junior European Championships this year.

Travelling from her Devon home, Mary entertained the approximate 250-strong crowd at Aivly Tack Shop’s spacious store with anecdotes from her past and explaining just how she worked her way from groveling to ride other people’s ponies to becoming a gold medallist.

At a pivotal point in her early career, Mary was offered a significant sum for her home-produced Diver’s Rock but declined saying, “I decided I’d rather be famous than rich!”

Mary answered questions from Aivly’s audience and said, “It was great to have such an enthusiastic crowd of horse lovers”; queues extending across the showroom.

Sam Whiteford, representing Mary’s sponsor, Ariat Clothing & Footwear, joked, “We might have to bring security next time”, and, Sheila Lister, owner of Aivly Tack Shop & Country Store remarked, “Mary obviously has got a very big fan club and it was great to be able to give something back to our customers.”

Indeed, Aivly offered a free hog roast and there were numerous experts on hand to offer advice, samples, discounts and giveaways.

Mary concluded the day, announcing the competition winners’ names for various prize draws valued at several hundred pounds.


Aivly nominated as Retailer of the Year - 20 December 2012

Aivly nominated as Retailer of the Year Aivly Country Store has been nominated for the Retailer of the Year in the SEIB BETA Business Awards. If you have enjoyed shopping with us this year and would like to support your favourite tack shop please visit to vote for us. YOU COULD WIN A WINTEC 500 SADDLE BY VOTING.


Aivly Open Day 2011 - 19 November 2011

Aivly Open Day 2011 with Mary KingWe are hosting our annual open day on Saturday 19th November and are very excited to announce that top British Event Rider Mary King will be visiting on the day between 2pm and 4pm.

Specialists will be on hand to offer expert advice on choosing the right products for you and your horse including: Sam from Ariat will be able to advise and fit footwear and legwear to your requirements. (Buy any pair of Ariat boots between now and the Open Day and you will automatically be entered into a prize draw for a pair of Ariat Grasmere boots) winner to be announced on the day.

Roger from Rodney Powell will be available to check you have the right body protector and assist with fitting and advising of the most suitable one for you.  Meet Mike from Horseware and decide which rug your horse needs to keep the winter weather at bay. (Buy any Horseware rug before the Open Day and be entered into the prize draw for a Horseware Rhino Rug) winner to be announced on the day.

Also on display with special offers on the day will be rugs from Chelsea Equestrian, Mark Todd and Weatherbeeta. Questions on feeding, supplements or worming? Ask one of the specialists from Badminton Horse Feeds, NAF or Pfizer to decide which of the extensive range of products available at Aivly are best for your horse. Everyone will be welcome on the day to meet Mary King, talk to the professionals and enjoy the Hog Roast.


Bedmax - 10 March 2010

Bedmax at AivlyBEDMAX was the UK's first brand of dust free, large flake shavings made specifically for horses. Today we're still the first choice for owners who want a bedding that combines the best benefits for their horses' health and welfare, and the best of practicality, economy and value. BEDMAX shavings are: Dust free, completely natural, dry, hygienic, supportive, cushioning, easy to maintain, long-lasting and great value for money.


Aivly import the fabulous EQyss range - 10 January 2010

Aivly import the fabulous EQyss rangeJanuary 2010 EQyss was established in 1991. The founders of the company had a desire to provide and manufacture cruelty-free, environmentally friendly and above all else, 100% SAFE skin and hair products for humans, horses, and pets. EQyss have stuck to these principals for over a decade and are the only company that makes grooming products that do not contain ingredients that will coat or damage the hair. EQyss products do not contain alcohol or detergents that strip essential nutrients and vital moisture from hair and skin.


Aivly Just Got Bigger - 10 December 2009

Aivly Just Got BiggerDecember 2009 Aivly Country Store has recently undergone extensive refurbishment work, to include a new upstairs showroom, separate tack room, and extra changing room facilities. The shop has increased its range of products to include, Cabotswood footwear, Ness clothing, the fabulous Patent Amerigo Bridle, Purelime Sports underwear and much more. The shop prides itself on the dedicated team of staff who are more than happy to offer advice on the right product for you and are qualified to fit safety items such as body protectors and riding hats. Aivly offer their customers a wide choice of products, whether it’s choosing a bit from their stock of over a 1000 including Neue Schule, or a pair of wellingtons from a range of over 10 different makes with prices to suit all budgets. Aivly are stockists of an impressive variety of clothing to suit all tastes. These include, Pikeur, Animal, Joules, Toggi, Musto, Target dry, Puffa, Ekkia and Horseware. Bridle work from Passier, E. Jeffries, Stubben, Horseware, Collegiate, Kincade and Amerigo to name just a few. Rugs in stock include Horseware, Weatherbeeta, Mark Todd and the Chelsea Range, not forgetting a good selection of dog rugs. Whether it’s long boots, short boots, walking boots or just casual footwear, you’re sure to find something from the range of over 40 styles including the Chelsea boot and Chaps exclusive to Aivly.


2008 Fry’s CDI - Nicky has 1st BT win - 18 August 2008

2008 Fry’s CDI - Nicky has 1st BT winAugust 18, 2008 Jodie Lister’s seven-hour trek from her base in the New Forest to Fry’s CDI in East Yorkshire, 13-16 August 2008, proved well worthwhile as she won the intermediaire II, grand prix and grand prix freestyle, the latter with an impressive 72%. The grand prix was Jodie’s first international big tour win with the 13-year-old 16.2hh Dutch-bred gelding by Houston, Nicky (pictured), whom she has trained since he was four. Jodie said: “I was particularly pleased with his freestyle as we got high technical marks as well as music marks, with mostly sevens and eights. It was such a wonderful show, well organised and with a great atmosphere.”


Updated Internet Site - 10 November 2006

November 2006 Many thanks to Thomas & Sam at Bigfish Internet for the recent upgrade to our On-line shopping site. Regular visitors will notice many subtle improvements as well as easier menus, faster loading, better page layouts and more. Any comments you have. Please email us on our ‘contact us’ button.


Expansion at Aivly - 10 September 2006

September 2006 Recent site landscaping and improvements at Aivly have included the addition of a larger tarmac parking area and an additional 3000square feet of warehouse space for bulk storage of feed and bedding. Not only will this allow a greater stockholding, but also there will no longer be pallets stored in the feed shop. The main tack shop will now be extended and the feed shop re-furbished and racked out with all new racking and topped up daily from the new warehouse.


Intermediare II National Dressage Champion - 1 September 2006

Intermediare II National Dressage ChampionSept 2006 Congratulations to Jodie Lister, sponsored by Aivly, on her recent win at the National Dressage Championships at Stoneleigh. Jodie and her 11 year Dutch gelding Nicky (who is featured on the top left hand corner of our website) won the TRM Intermediare II, they were also 5th in the Grand Prix and 4th in the Kur, a fantastic achievement for their first year at the highest level. Jodie has had Nicky since he was a three year old, she bought him over from Holland where he had been bred by a friend of the family, he is by Houston. Jodie is based in Ringwood Hampshire where she has her own livery and training yard.